Crowdsourcing the Law? Apparently You Can, With Jurify

Seems a blasphemous concept, but how about getting top-tier legal resources from the finest legal minds for free? Jurify is looking to secure content from the best and the brightest lawyers to include on their site, offering in exchange recognition via direct attribution and inclusion on top ten lists by category. They are soliciting information from lawyers, double-checking its accuracy with other lawyers, and then offering the content to still more lawyers and the public at large for free or cheap. Up the Revolution!

Jurify’s brand new, slickly designed site, is the brainchild of law grads / lawyers Eric and Nicole Lopez who hope to change the way people access legal resources. They are so hip, they look like they are even using Instagram photos on their about page! So, what kind of content are we talking about here? Really anything – memos, blog posts, client alerts, white papers, videos, cases, articles, websites, news stories, training materials, sample briefs, sample forms, whatever. All tagged and searchable, with the ability to rate and comment on the content and awarded with Credibility Scores. What’s that? The Credibility Score measures a legal member’s level of engagement with a specific subject, generated via a proprietary algorithm. The algorithm factors include the type, quantity and quality of contributions, professional background and achievements. If you contribute quality content, the site promises to include you in lists that showcase your brainpower, presumably encouraging the public to choose you for more in-depth analysis. Oh, and you can even earn achievements, like little Foursquare badges. I want the Learned Hand badge – I have ALWAYS loved his name!

From their site:

Jurify is the home for top-tier attorneys and blue chip executives involved with the law. Created by experienced lawyers from global law firms who grew tired of the cloistered and outdated way law was practiced, Jurify is an invitation-only platform that channels the collective genius of the best attorneys worldwide to deliver high-quality legal resources in mere seconds.

Our content is contributed by carefully-screened attorney members who share without pay. These lawyers are rewarded withrecognition through direct attribution as well as placement in our practice-specific “Top Attorneys” lists. They also earn Achievements designed to showcase their accomplishments and provide additional validation to discriminating clients and employers in search of the best the legal world has to offer.

The site promises the mindware of the most accomplished practitioners, and invites viewer attorneys to apply for free membership, as inclusion in the site is invite only. I imagine they are pretty hungry for applicants right now – as it appears obvious the success of Jurify will depend heavily on getting quality material from a lot of quality contributors. While it may not be as attractive to busy lawyers already earning a decent living and finding it difficulty to piece two minutes together, I see it as a potential marketing tool for newer lawyers interested in getting their name out there. Which cuts against the promise of crowdsourced experience, but let’s overlook that small hiccup for the moment. There is also, as expected, a rather lengthy terms and conditions I recommend reading closely.

Jurify is indeed a novel concept. Can it take hold? In a world driven by social media, achievements and on-line recognition and promotion, maybe it could. I hope it does. Better access to legal help isn’t such a bad thing, is it? Check out their promotional video below and stop by their site. Let me know what you think – this is definitely a conversation-starter.

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