Congrats, Rocket Lawyer, on the LawPivot Acquisition

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Rocket Lawyer, the do it yourself legal document creation tool site, has just announced its purchase of LawPivot, the Quora Q&A site for legal advice. Seems a decent match. Rocket Lawyer leverages the mindset of the new Web – the belief  that anyone can leverage web-based information and tools to accomplish whatever the task at hand, in this case legal document drafting. Rocket Lawyer also taps into attraction of  a la carte legal services – when the drafting process gets onerous, Rocket Lawyer will connect you with legal counsel to help you with the details. However, the cost of admission to the document generating process is free. Rocket Lawyer is all about improving access and simplifying the process in an affordable way. For lawyers, Rocket Lawyer offers a place to build a profile and means to connect with clients who need more assistance than the free legal forms generator can provide.

LawPivot, on the other hand, takes a slightly different approach to matching lawyers with potential clients. Over 2,300 lawyers in 37 states, to be precise. Site visitors can ask confidential legal questions on the site. Attorneys will then message the visitors back with legal advice. Users can ask unlimited, free, follow up questions. LawPivot can assist with questions on corporate, intellectual property, contracts, employment, tax, and immigration law, among other areas. Like Rocket Lawyer, the lawyers on LawPivot can create profiles to provide some background to site visitors about the lawyer’s competencies. LawPivot also attempts to connect users with lawyers who are best suited to answer the particular question. The more a user interacts with LawPivot, the better the site can track usage trends and improve matching of lawyers and potential clients.

I definitely see the overlap between these two sites and it seems to me that a purchase / merger makes a great deal of sense. Between forms generation and Q&A legal advice for discrete legal questions, the combination of Rocket Lawyer and LawPivot can cover a great deal of legal need with agile on-line tools. It appears that Rocket Lawyer will build LawPivot into the Rocket Lawyer experience. It will certainly be interesting to see the end result of this marriage. Best of luck to both businesses in reforming the practice of law.

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