Web routing tool dlvr.it pulls content from existing feeds and formats and delivers it to your social networks, such as Twitter, Facebook, LinkedIn and many more social networks. As of this week, dlvr.it will now route your RSS feeds to Google+, which for me is great news. I already autopost my blog on Twitter, Facebook and LinkedIn. Now I can easily make sure my content gets posted to Google+ too. This is exciting news as dlvr.it is the first third party tool that allows such cross-posting to Google+. At this point, it will only publish to pages rather than personal profiles, but this is still a start.
Dlvr.it is a bit like a focused IFTT – its purpose is to deliver RSS content to social sites. But it is about more than simply delivering the news. It is a delivery mechanism and analytics dashboard, allowing bloggers, publishers and brands a way to instantly syndicate content and expand reach on the social web and into new channels. You can manage and measure the flow of your content everywhere your audience is. Dlvr.it publishes media, blogs, and other content to your social channels, instantaneously. You can then measure how people are interacting with that content. In the dashboard, see who clicks, comments, retweets and otherwise interacts with your content. What is cool is that Dlvr.it sends to more different sources than some of the other feed publishing tools, and automatically formats it appropriately for the destination. You also can set all or part of your feeds to go to different destinations. It has its own url shortener, or you can use bit.ly to shorten your links.
Free gets you five feeds into three social services, with a 30 minute window for delivery. Pro and Ultimate give you more for $9.99 and $19.99 per month, respectively. One of the add-ins is the Google+ Page destination. You also get support with the paid versions, push updates, geotagging posts, feed scheduling, advanced filtering and auto text edits, and other features.
If social media content syndication is important to you, then it might be worth a little change to set up your content to be delivered where and when you want it to on your social sites – taking the manual sharing piece out – and getting a little more feedback on how well your content is received. With the addition of Google+ as a social destination for dlvr.it, the cost is even more compelling.