Advocate's Studio

A lot has been going down at Google lately. New collapsed privacy policies, which I am covering in my next class at Solo Practice University, and the roll out of the new Google Search, which adds a + Your World layer to the search giant’s core application – search. What does it all mean? What do I do with this? Big questions, but there are answers to be found and it isn’t as overwhelming and life-changing as one may think when one reads the hue and cries over privacy and search integrity overflowing the tech blogs in the wake of the roll out.

You can read more about the details of Google Search + Your World here. Or check out the video below for an overview.

The essential change is that Search +, as it is being called, will include content added by your friends to your search results when you type in a query. You will also see relevant profiles (Google + profiles, that is) in your results view, and you can expand your social connections with profiles related to your search queries. The assumption, or really the sell, is that content on point generated by your contacts will be of greater relevance, value and presumably veracity than results from the larger, impersonal web. Social results will be marked in your results list with a little blue person, so you can distinguish social or Search + results from general results.

What kinds of content will you see from your friends? Photos, Google + content from your Circles, Google profiles and people and pages related to your topic. So not all of the content being served is directly connected – popular Google social content will also show, which presumably is what traditional SEO companies and advocates are squawking about – it will turn Google relevance on its head. The new mantra is fostering a presence on Google+ in order to improve social search results. Facebook and Twitter won’t help you here – Google is clearly favoring its own content, in part because it can and in part because of impediments to mutually beneficial relationships with Facebook and Twitter. Big business at its best here folks.

Google has been moving in this direction for some time, with its introduction of +1′s across the web improving page ranking and integrating social search back many months ago. It is now giving its own social network, Google +, a leg up in the social search results. And why shouldn’t it? Social search is the next big evolution of search on the web and if Google has readily available relevant social content, they would be “mad” not to include it in their results. And, for all of those users afraid of social polluting their search, you can always toggle off the social search function using the buttons at the upper right corner of the search results screen – or not log into your Google account at all when you search.

So, as a content creator, get yourself on Google + and make the best effort of it. You probably already have a Twitter stream and a Facebook page – get that content moving on Google + too. If that sounds daunting, add some tech wizardry with a cross-posting extension like this one here. If you are a content searcher, then you can toggle social on or off, but consider that you are getting more potentially relevant leads and links with social turned on. Search both to compare results – that one extra step might will put you in a better position than searching one or the other alone.

Google + and social are definitely here to stay. Might as well make the best of it.

Another option for attorneys to display expertise and connect with potential clients? Another site for potential clients to search and vet attorneys based on knowledge and content? RFP Attorney seeks to meet both needs. The site offers a marketplace with optimal search capabilities and flexible content options, ideally offering attorneys and clients a better means of connecting with each other. RFP promises to maintain a state of the art site on which attorneys can collect and showcase vital information through the creation of a Presence, which includes vital contact information, an About Me with background, experience, unique qualifications and personal statement, Case Studies or your example cases including actual briefs or key links, Thought Leadership which collects articles, newsletters, presentations, links, etc., a place to link your blog posts, your Twitter feed, real world Events you are appearing at and where potential clients can meet you in person, and Services – provide information on the legal services you offer, including optional Flat-Fee Solutions. This latter concept is a means offered by RFP for attorneys to offer unbundled legal services through their platform. Presence is not structured around an area law, but rather industries and services the attorney serves and provides, presumably making it easier for potential clients to find what they are looking for. Attorneys can share their Presence on other social platforms as well – improving visibility through more established sites. RFP also promises to boost your visibility on the web through its back-end and search friendly features.

I like the “Verify Me” button – this allows clients a quick link to the applicable bar association for each attorney, allowing potential clients to perform a quick search to determine whether the attorney is in good standing.

For potential clients, RFP offers a variety of tools to search, track and manage relationships. Potential clients can use Quick Search which asks two questions – where do you need the attorney and what your needs are – and returns responses. There are filters on the result page that allows you to further refine the return. Clients can submit requests for proposals for legal services through the site and the tools make it easy for clients to complete the request. Submitting requests after the first will incur a charge, which is one of the means by which RFP monetizes. Attorneys can accept or decline the request. Prices break down as follows:

For Attorneys: Signing up is free and creation of the first Presence is free (you can have more than one). If you wish to showcase additional areas of knowledge, add a second Presence for only $19.99 per month, and each additional Presence after that is $9.99 per month.

Each client lead an attorney accepts costs $1.99. Discounts are available: 5 for $1.59 each and 10 for $0.99 each. Responding to an RFP received costs $9.99. Discounts are also available: 5 for $7.99 each and 10 for $4.99 each.

For Clients: Signing up is free. Searching for attorneys and reviewing their content is free. Sending a contact request is free. If you choose to run an RFP, the first one is free. If you are a legal department, business, or individual with several areas of legal needs, you can run additional RFPs for $29.99 each. Discounts of 5 for $19.99 each are available as well.

I am not sure how the charge arrangements comport with referral / fee sharing rules – we will have to see how hat all falls out.

If the site works as well as it promises and it’s fee structure compliant, this could be a cost effective means of tailoring attorney marketing and fine-tuning attorney search. I am interested in seeing reviews on the RFP Attorney process as people kick the tires.

We’ve all been there. Wanting to log in to your Google account on a public computer or computer of questionable security. What’s a Googler to do? For a very limited time (it is no longer active) you could use Google’s new experimental QR code secure log-in procedure! Before the experiment was pulled, you could use both your smartphone and the desktop to log-in without having to fork over your password. Start by navigating on the insecure desktop to http://accounts.google.com/sesame. Then, using your smartphone’s bar code reader (like Google Goggles, for e.g.) scan a QR code showing on the desktop. Your smartphone was then directed to a log-in page. Log-in on the phone and, like magic, the desktop would then navigate to your Gmail or iGoogle page. No chance of password hacking there. Very cool indeed.

However, it appears the experiment was short lived – Google announced on Google + that the log-in was experimental and no longer available but that Google was working on something related and better. Better can’t be bad. I’ll be scanning the Google feeds for whatever trick they may be talking about and report back.

DoAT, a mobile search startup that launched last spring at Techcrunch Disrupt, has taken the adage “out with the old, in with the new” in the New Year to heart. With a brand new mobile-optimized web app, DoAT promises that its new iteration, found at the site everything.me, will offer you everything on every topic imaginable in a very easy to use format. I have been playing around with the app and like it enough to offer it a spot on my home screen.

You can try it out on your computer or your mobile device, but it really shines on the latter. When you navigate to it, you are greeted with an attractive splash page showing a search box and trending searches. DoAT clearly recognizes that we lead with our eyes – the layout is really gorgeous. Click on shortcuts and see a list of popular categories. Drill down further and you will get to the real jewel of the service – mini web apps within everything.me for the most popular sources and search engines related to your search topic. When you click on this sub-apps, you will get information tied to your original search within the selected sources. The sources appear to change based on the search you run. And, when you click on an app like Twitter, for example, you will not only get tweets related to your search, but also Twitter accounts that tweet about your topic so that you can follow for future on point updates.

I can’t overstate the attractivenes of the app – DoAT has really done a nice job laying out the functionality. I was a fan of the original DoAT which promised a search experience on the mobile phone that gave homage to the apps that make such phones so useful and attractive. They are really making it happen with everything.me.

If you are a mobile search devotee, please check out DoAT and check back in here with your comments. This is a really cool interface and I believe it heralds the future of pocket computing.

Stymied by the prospect of condensing your amazing idea, your raison d’etre, your invaluable services or the reason why someone should pay attention to you or your business into one compelling minute? Harvard Business School has the web app for you with the HBS Elevator Pitch Builder. Enter the app and get prompts for “who”, “what”, “why” and “goal.” In each section, you are given a number of words relevant to the section and designed to catalyze your point. There is also a “tip” link to help you if you find that you are still stuck. Because of my curious nature, I of course had to try this out. Under the “who”, I wrote:

I am a creative, original thinker, authoritative in my field and responsive to customer need.

The “what” boils down to your “tag line” – or, as the MBA’s put it, “your value phrased as key results or impact.” I wrote:

Effective decisions, deeper analysis and pointed research, brought to you in half the time.

The “why” asks for what differentiates you and makes you better. I had to think about this one for a little bit. Eventually, I wrote:

Having spent my entire career researching and writing, leveraging technology, and employing creative methods to improve productivity without sacrificing quality, I offer a unique combination of expertise and efficiency.

Then, I had to state my goals. Making more money than Bill Gates didn’t seem a realistic option and my intent was to come up with a useful elevator pitch, should I ever find myself in need of one. But I didn’t have an immediate goal in mind. So I simply wrote:

I am looking to step up to the next level.

O.k. I know. Not very impactful. And the HBS geniuses caught on – this is what they had to say.

Avoid jargon, business-speak or trendy buzz words. Your audience has set through all those boring meetings, has attended those seminars, has read those books. You want to be memorable and that means using your own voice.

The analysis gave me word count, number of repeated words and elapsed time. I still had about 45 seconds to work in my own voice. It gave me average stats, so I could compare. I could email or print my pitch, or edit the pitch to tighten it up.

A pretty cool little tool for making you think about the meaning of life. Thanks Harvard.