Advocate's Studio

A large part of leveraging the Web for marketing, research and information-gathering lies in the ability to track trends across social network “hangouts.” Much is made of real-time searching, trending topics and hashtags. It can get more than a little confusing to chart out and implement a tracking strategy.

Enter Zensify: a free (yes, I said free) app for the iPhone which streams information from various social media sites, like Twitter, Facebook, YouTube, Flickr, Digg, Delicious, Photobucket and 12seconds, and offers up the goods via a tag cloud. The cloud can show topics gleaned from the people you follow as well as the people they follow.  You can also update or upload to your social media sites from the app and share it all on Twitter. Save and reuse searches across your networks and even watch video from YouTube and 12seconds.

Zensify is looking to open itself up to other developers and offer more social services in the future. It is currently in “preview’ mode and the full launch of the app is slated for June.

Just another tool to add to your belt!

Hat tip to Mike Butcher at Techcrunch

Real-time, social or what have you, even the Federal Government is getting in on the Web 2.0 action! Want your government social media aggregated? Check out govfresh.com – government 2.0. The site collects official government web content streamed from the various social media outlets, including Twitter, Flickr, YouTube and the White House blog. The information is not limited to the White House: there are sources from various federal agencies, the military, political parties and even federal contractors and labs. The information is rounded out with relevant news stories.

The site is clean, with minimal distraction. There are the obligatory sharing icons and buttons for more social media goodness. What a great idea from our tech-forward governing body!

Hat tip to Research Buzz.

Just released into public beta on May 8, 2009, Scoopler is a search engine that aggregates and organizes content on various social media and sharing sites across the internet in real-time updates responsive to your search inquiry. Services include Twitter, Facebook, Delicious, Digg, Flickr, etc.  Scoopler accomplishes its purpose by indexing live updates. It ranks the popularity of links within the updates and shows trending memes. Scoopler also allows you to “reshare” or return a link back to Twitter or Facebook or the other services it supports.

With its real-time aspect and easy sharing feature, Scoopler seems another worthy tool to include in your investigative and information-sharing arsenal.

Hat tip to Pandia Search Engine News.