Maybe I should have said tabular, but still, this free report from Experian Simmons, entitled the 2010 Social Networking Report contains lots of data on recent increases in social media usage, confirming suspicions that social media networking is indeed on the steep rise. The entire report can be downloaded after filling out some basic information or you can view it online (link here). I thought it worthwhile to quote the follownig two paragraphs from the introduction to give a flavor for the findings:
The 2010 Social Networking Report provides the hard data behind this consumer revolution, including the fact that fully 66% of online Americans use social networking sites today, up from just 20% in 2007. Social networking is an increasingly addictive activity, with nearly half of those who access such sites (43%) reporting that they visit them multiple times per day. While users of social networking sites may have initially signed up to better keep in touch with friends, a growing number say they now use sites like Facebook to connect with family members. An astounding 70% of social networkers keep in touch with family via their various online networks, up from 61% a year ago.
Fully two-thirds of all online adults today have visited a social networking site in the last 30 days, up from 53% in 2008 and 20% in 2007. Social networks have most thoroughly penetrated the young adult market, as nearly 9-in-10 online 18-to 34-year-olds visit such sites today. But even older Americans are tapping into social networks, with 41% of online adults age 50 and older making monthly visits to sites like Facebook, MySpace and Twitter.
In the not-too-distant past, Facebook tweaked its interface to encourage the liking and sharing of content within and without its ecosystem. Ever wondered how much sharing traffic Facebook sees and sends? Check out these stats published by Facebook, reported at Inside Facebook (link here).
In a word, content sharing is up. Way up. Hits and views for business pages are way up as well. There are lots of numbers listed in the post, but here are some key figures pertaining to sharing and pages:
Facebook reported 1 billion items shared a week in July, 2 billion shared a week in September, then a big jump to 3.5 billion in December, and another big jump to 5 billion a week as of earlier this month.
There are now more than 3 million active Pages on Facebook, nearly double the 1.6 million it reported in December. While it didn’t previously disclose the same Pages stats, Facebook began doing so that month; compared against the latest update, they show new pattersn. Pages that Facebook defines as local businesses went from 700,000 actives to 1.5 million. In other words, local businesses comprised half of the overall increase in active Pages over the last couple of months. Facebook separately says that the average user becomes a fan of 4 pages every month, double the December average.
It appears that Facebook is rapidly positioning itself as a news source / reader in and of itself, with heavy emphasis on activity around business pages. Is this a good thing for the site originally designed to connect college students for fun and laughs? Only time will tell.
If you are looking for material for your next presentation on why professionals should consider the social media option, consider some of these fresh figures from comScore and others, via ResourceShelf (link here.) Here are some that jumped off the computer screen at me:
- Twitter processed more than 1.2 billion tweets during the month of January, 2010.
- 1 out of very 4 pages views in the United States during December, 2009 was on one of the main social networking sites, with 1 in 10 page visits worldwide.
- Over the past year, more users have moved to smartphones, incrasing from 11 percent to 17 percent. 3G phone ownership has expanded from 32 percent to 43 percent. Unlimited data plan subscriptions rose from 16 percent to 21 percent.
- Cisco released its own estimates that global mobile data traffic has increased by 160 percent over the past year to 90 petabytes per month – the equivalent of 23 million DVDs. This is projected to increase by a figure of 39 times, to approximately 3.6 exabytes per month by 2014.
So there you have it. We are mobile and social and getting moreso all the time.
Shirl Kennedy and ResourceShelf have compiled a GREAT list of resources for statistics on all things Internet, including participation in social networks and trends. While I encourage you to hit the jump to their site, I have copied their list and comments below for Studio reader convenience. There is sure to be some information of value to your on-line networking and ecommerce interests buried in these resources. Happy Hunting!
- ClickZ Stats (”News and expert advice for the digital marketer”)
“Trends & statistics: the Web’s richest source”
Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage numbers for X social network” and I’ve received considerable traffic on my very old post (way back in Jan 08) of MySpace and Facebook stats, even months later. Decision makers, press, media, and users are hungry for numbers, so I’ll start to aggregate them as I see them.
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
The company also publishes a blog that is statistics-rich.
Welcome to Domain Tools’s daily domain statistics page. Our stats show how many domains are currently registered and how many domains used to be registered but are now deleted.
The U.S. Census Bureau’s Internet site devoted exclusively to ‘Measuring the Electronic Economy.’ This site features recent and upcoming releases, information on methodology, and background papers.
The internet has permeated everything from buying to banking to bonking. So how big is it?
As a United Nations agency, the ITU has an obligation to identify, define, and produce statistics covering its sector – the telecommunication/ICT sector.
Browse a list of our latest reports, look through out infographic highlights, and check out our freqently updated trend data.