Hey, I am still just getting started and now you are telling me to pull my blog? That is what Paul Boutin is saying over at Wired magazine in his article Twitter, Flickr, Facebook Make Blogs Look So 2004. Boutin brings down a torrent of criticism on the practice of blogging, citing to “a tsunami of paid bilge that drowns out the authentic voices.” He posits that:
The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.
Boutin then trots out the arguments against the blog: they are too big and impersonal and they attract trolls and insulting commenters. Can’t you attract trolls and insulting comments on Twitter and, to a lesser extent, other outlets? And aren’t these various venues tailored to different types of communication and information exchange?
My feeling on this topic, having availed myself of many outlets including Twitter, Facebook and blogging, is that each has value suited to a unique purpose. When I have a need to communicate with my friends and family, upload pictures and video of the kids and stay in touch, I use Facebook. When I want to be entertained and to keep up on the day to day lives and exploits of virtual strangers who share my professional and other interests, I head to Twitter. When I want to network, I check into LinkedIn. When I want to showcase my writing skills and inform others about topics of interest to me and my business, my blog simply works best. I feed all of these into Plaxo for one-stop shopping. I am working towards morphing these outlets into a seamless, integrated presence.
Why would anyone suggest leaving any of these tools out of the mix? If time is limited, then perhaps one might want to limit or eliminate some of the options. However, if you are looking to expand your on-line reach and marketability, more is better than less and blogging holds a prominent place in an effective personal or professional marketing plan. I love Twitter; I just don’t believe I can really show of my skills in 140 words or less.
Maybe I am unfairly applying Mr. Boutin’s argument to a professional marketing context. Nonetheless, I would just LOVE to hear what others might have to say to Mr. Boutin on this particular topic.