Pull Your Blog?

Hey, I am still just getting started and now you are telling me to pull my blog? That is what Paul Boutin is saying over at Wired magazine in his article Twitter, Flickr, Facebook Make Blogs Look So 2004. Boutin brings down a torrent of criticism on the practice of blogging, citing to “a tsunami of paid bilge that drowns out the authentic voices.” He posits that:

The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.

Boutin then trots out the arguments against the blog: they are too big and impersonal and they attract trolls and insulting commenters. Can’t you attract trolls and insulting comments on Twitter and, to a lesser extent, other outlets? And aren’t these various venues tailored to different types of communication and information exchange?

My feeling on this topic, having availed myself of many outlets including Twitter, Facebook and blogging, is that each has value suited to a unique purpose. When I have a need to communicate with my friends and family, upload pictures and video of the kids and stay in touch, I use Facebook. When I want to be entertained and to keep up on the day to day lives and exploits of virtual strangers who share my professional and other interests, I head to Twitter. When I want to network, I check into LinkedIn. When I want to showcase my writing skills and inform others about topics of interest to me and my business, my blog simply works best. I feed all of these into Plaxo for one-stop shopping. I am working towards morphing these outlets into a seamless, integrated presence.

Why would anyone suggest leaving any of these tools out of the mix? If time is limited, then perhaps one might want to limit or eliminate some of the options. However, if you are looking to expand your on-line reach and marketability, more is better than less and blogging holds a prominent place in an effective personal or professional marketing plan. I love Twitter; I just don’t believe I can really show of my skills in 140 words or less.

Maybe I am unfairly applying Mr. Boutin’s argument to a professional marketing context.  Nonetheless, I would just LOVE to hear what others might have to say to Mr. Boutin on this particular topic.

4 comments on “Pull Your Blog?

  1. While my work blog is sadly neglected and should definitely be pulled, my fun blog is for keeps. I am a twitter addict, but I can’t tweet my trip reports with photos. I don’t have a ton of traffic, but my subject matter is unique enough that I do still score high in search engine rankings (when there isn’t a wikipedia page about a topic, and there isn’t much else out there on a given topic, personal blogs can get into the top results on google). I say keep blogging, and remember that those of us who blog in specialty areas still have opportunity for expansion and promotion. Rockclimbergirl.com doesn’t compete with Wikipedia, the Wall Street Journal or Huffington Post, but it isn’t intended to.

  2. I agree with you, and ultimately this is why no one should ever listen to anyone who writes at places like Valleywag for a living. They do this to make money, period. Most of us aren’t out here trying to make money, we’re trying to connect and express thoughts, which may lead to more customers but isn’t the main focus of our business. Most of that requires more than 140 characters or a photo/video on Flickr.

    When you’re in it all for the money you have to continue to say outlandish things and get attention. Most of the A-List tech bloggers got to be that way by doing exactly that, and what better way to mae sure you keep the attention than to tell other people not to bother doing what you do…

  3. Yes, these were exactly my thoughts. The blog is one form of communication; Twitter is another; social networking sites are another. All serve their specific purposes and not all work for everyone.

    I’ve never heard of Plaxo. I’m going to check out that app because the way you’ve described it, it sounds like the singular dashboard I’ve been hoping for in order to track my apps from one page.

    Blog lovers, unite!

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