A question on everyone’s mind – how social am I? Or, more to the point, how social is my product or brand? Vitrue has a social media index that assesses a name’s or brand’s strength across the internet’s social media outlets by measuring conversations about the name, brand or product. Conversation-mining locales include social networking sites, video sharing sites, micro-blogs, photo sharing sites and the general blogosphere. Basically, anywhere that conversations are taking place is fair game. Vitrue compares two or more terms to determine which term commands more conversation time, e.g. comparing Apple to Microsoft. Yet another marketing tool to measure your power in the virtual marketplace!
Oct 30 2008