Here is an unusual marketing tactic from an online legal publisher: bringing your technology agenda to the masses via a 39′ long, “arrest me” red RV. Dubbed the “Traveling Lexpo” by its charioteers, the rolling ad covered an estimated 15,000 to 20,000 miles as it toured nine states across the southwest, stopping at law schools, firms, courthouses and sporting events (????) along the route.
The Traveling Lexpo’s purpose is to “cut through the marketing clutter” and bring LN’s legal technology message to the masses. It is staffed by two driver / team members and the local team of LN reps. It is equipped with workstations and Internet access to offer mobile demos of more than 20 law-related apps. You can even follow the adventure blog here.
The first leg of the tour completed at the end of March. Maybe it will hit your hometown soon.
If I hadn’t seen the February date of the press release with my own eyes, I would have sworn that this news story broke on April 1st. Why can’t I get images from the movie Stripes out of my head?
Apr
9
2009
Advocate's Studio 
Sgt. Hulka: Where’s my f***ing truck????
Guard: Two soldiers took it to be washed, sir!
LOL!
I can only imagine that some LN exec’s head will roll for this hair-brained marketing scheme. Truly, this is daft! How desperate must they be for sales &/or attention?
Again, I LOL at this mis-marketing campaign!
Disclaimer: Despite my 9 years working for the old West Publishing Co. (a decade ago), I harbor no animosity towards LN. My amusement about this story is genuine & not influenced by any allegiance I may have towards West. I openly laughed at plenty of West’s goofy marketing antics. In fact, I’m still laughing about how they named their natural language searching ‘WIN’ (Westlaw is Natural). Hmmmm…I seem to recall that the Ford Administration had bragging rights to that brand – WIN: Whip Inflation Now!
Let’s see…what’s dumber? A large, red RV driving around the country pitching LN, West’s WIN campaign, or Ford’s anti-inflation marketing scheme? In my opinion, it’s a 3-way tie!