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Webinars provide professionals with yet another means of communicating their expertise and offering information – the life-blood of the on-line world – to an internet audience. LLRX has a good overview of the webinar experience penned by Wells Anderson called Marketing Yourself with Webinars. For those unfamiliar, a webinar is a hybrid concoction: one part teleconference and one part on-screen slide presentations via Powerpoint or another slidesharing service. Attendees sign up, access through a webinar conference number and can simultaneously hear the conference via phone and view the slides via the computer.
There are many good reasons for using webinars to promote your brand and business and Mr. Anderson highlights them well in the article. For me, a webinar reminds your webinar audience, as well as those who view promotion of the webinar, of your professional web presence, setting you in the role of educator and expert and offering proof of your web-savvy nature.
Anderson advises using subscription service GoToMeeting from Citrix Online for webinar hosting, promising a straight-forward and easy-to-use experience. I found their product GoToWebinar. Creating your webinar should be no different than the process of creating a live seminar presentation.
But the key to a successful webinar is proper promotion. Use existing contacts, your blog and services like Twitter, Facebook, LinkedIn and other venues offering a broader audience for your presentation promotion.
If you are committed to marketing your practice using modern on-line methods, webinars are a great addition to your Web 2.0 strategy and branding. Use them at regular intervals to sharpen your own presentation technique and remind the Web why you are the go-to guy or gal in your particular field.
Check out a video review of GoToWebinar above for more information about webinars in general and this product in particular.