It’s iPhone week this week. When isn’t it iPhone week? With new apps popping up hourly, there is always something new to try out.
Today’s offering is from McGraw-Hill Professional. MHP is offering access to its collection of business-focused ebooks through a dedicated ebook reader developed in partnership with ScrollMotion. Topics include career development, management, innovation, entrepreneurship, communication, finance, investing, and more. The first group of available titles includes two recent best-sellers, How to Make Money in Stocks by William J. O’Neil and Leadership in the Era of Economic Uncertainty by Ram Charan.
MHP plans to make more than 600 titles available before the end of 2009 and to expand into other professional areas.
Phillip Rupel, president of MHP, hits the nail on the head in summing up why this product is so exciting for them (and for anyone looking to market in the 21st Century):
“The audience for business books on the iPhone is an enormous untapped market, representing hundreds of thousands of commuters and other voracious readers who always have a smart phone in their pockets,” said Calvin Baker, ScrollMotion Chief Content Officer. “We’re thrilled to be working with McGraw-Hill to put their fantastic library of best-selling business books into the pockets of globe-trotting executives worldwide.”
That’s right, Phil. Hit ’em where the live (and work).
Hat tip to ResourceShelf.