Google Social Search – Making Sense of Your Connections

GoogleTo conclude my holy trinity trio of Google posts today, thought I would mention that Google, like the rest of us, is getting into the social with Google Social Search. Social Search will highlight content on a search topic culled from your on-line social network of friends and connections, thus yielding results that may have greater relevance to you than the entries on the average, generic results page.  Social search results will show on your results page under a heading identifying them as “results from people in your social circle …”  Google determines your social circle by reviewing the connections linked from your Google profile. Obviously, the content shown here must be searchable by Google, and information behind walled gardens or locked gates won’t show. Nonetheless, it certainly simplifies your effort to search public results from your network, obviating the need to run separate searches amongst Twitter and Facebook friends or across blogs. You spend time creating and building your network, why not target that network to secure even more trustworthy answers to your queries?

Social Search is an experiment at this time, available from Google Labs.

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