Google Goes It Again

: Image via Wikipedia

More interesting news on the search front as Google goodies continue to trickle forth, this time in the form of what’s-coming-down-the-road-for-the-search-giant tips. I read about this on ReadWriteWeb today: Google is focusing attention on new ways to broaden and narrow search, all at the same time. When I say broaden, I am talking about enabling the translation of search queries into different languages so that all of the world’s websites and databases may be tapped. More on the translator gadget can be found here. When I say narrow, I mean tightening search results to make them more personalized, individualized and social from your subjective perspective. What this really means is tapping into your friend’s content to focus results on sources you trust the most. More on the launching of Google Social Search here. Finally, Google is striving to make your search experience more intuitive: like a benevolent super-computer talking in soothing Hal-like tones, Google aims to be there when you open your browser, presenting you with information you didn’t even yet realize you were interested in. The beginnings of this trick are at play in the recently-announced Google mobile search product, but apparently are expected to extend much further. Telepathy, anyone? Whether it scares or excites, there is no question that Google is on a roll.