WSJ‘s tech blog Digits ran this article yesterday (link here) regarding conversational use of social media sites by adults. Author Jennifer Valentino writes that 30% percent of adults use social media sites for quick conversations, with relatively regular updates on at least a weekly basis. Seventy percent of adults are spectators – viewing these updates on a regular basis. Forrester Research surveyed more than 10,000 adults and, although the cut-off age was 18, more than 70% of those responding were over 30 years old.
The number of social media citizens is growing rapidly – nearly 60% of those online visit social media sites and maintain profiles. A mere 17% of internet users avoid these hangouts, and that number is dwindling.
Is there any doubt where your peers and potential clients are hanging out?
Hat tip to Resource Shelf
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