More On Google Buzz

Announced it yesterday, test-drive it today. I like that kind of instant gratification. I have been playing around with Buzz for the last hour or so. Do you use Gmail? Do you have a Google Profile? Just go to your Gmail inbox and you will see a little “buzz” icon right below your inbox button.

Clicking on it will take you into the Buzz stream composed of people you follow already in Google Reader or have contact with via your Gmail. The very first Buzz pane includes a little welcome to the service:

There is a standard status box at the top to be used for creating a new Buzz pane. But you can also email your post to You also can use the @ convention from Twitter to send a Buzz directly to a certain person. If you already have created groups in Gmail / GReader, you can send your Buzz to specific groups, via a drop down box in the Buzz pane.

You can connect external sites to Buzz, allowing it to serve as a social aggregator of sorts. When you do so, the experience starts to look a LOT like Friendfeed. You can comment on and “like” Buzzes, just as in GReader. The serial Buzz panes from your follows with likes and comments closely mirror the Friendfeed experience. In fact, Friendfeed is one of the external sites that you can import into Buzz.

As I post this, I am watching the number of new “Buzzes” in the GMail tab grow. In the past minute, over 20 new Buzzes have appeared. This kind of volume is certainly expected on the service’s first day – it will be interesting to see if the number tapers off as the shine dulls.

Once you comment or like a Buzz, subsequent updates will appear in your inbox. There are ways to silence the inevitable onslaught – there is a mute switch for posts that are particularly busy. You can turn Buzz off completely at the bottom of the screen. You always also can set up a filter for Buzz updates that routes them to another folder separate from the inbox.

I haven’t played with the location features yet, but I understand that you can get Buzz information when you point your mobile browser to Updates can be tagged with your location and you can see other Buzz posts from nearby.

My early impression is that it is an interesting marriage of email and Friendfeed. Not necessarily a bad thing, although I balk a bit at the mixing of my information sources – I am not completely convinced my email and my social networking should be intermingling in the same venue. They still serve different functions for me. Like Wave, Google may be trying to accomplish too much with a single application. Nonetheless, I am intrigued by the possibilities. If I can get over the learning curve of Buzz, it theoretically could collapse down my list of places I visit on a regular basis.

Oops. Now there are over 50 more unread Buzzes showing in the tab. Gotta go!

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