If you are looking for material for your next presentation on why professionals should consider the social media option, consider some of these fresh figures from comScore and others, via ResourceShelf (link here.) Here are some that jumped off the computer screen at me:
- Twitter processed more than 1.2 billion tweets during the month of January, 2010.
- 1 out of very 4 pages views in the United States during December, 2009 was on one of the main social networking sites, with 1 in 10 page visits worldwide.
- Over the past year, more users have moved to smartphones, incrasing from 11 percent to 17 percent. 3G phone ownership has expanded from 32 percent to 43 percent. Unlimited data plan subscriptions rose from 16 percent to 21 percent.
- Cisco released its own estimates that global mobile data traffic has increased by 160 percent over the past year to 90 petabytes per month – the equivalent of 23 million DVDs. This is projected to increase by a figure of 39 times, to approximately 3.6 exabytes per month by 2014.
So there you have it. We are mobile and social and getting moreso all the time.