Twitter tends to be touted as the number one place to promote a blog. But what about Facebook? Wouldn’t your friends and any number of the over 400 million users be interested in your content? Why not leverage Facebook to get your blog noticed?
There are plenty of applications within Facebook to help you toward this end. My personal favorite is Networked Blogs (link here) – you can see my widget in the right-hand sidebar on this blog. My Networked Blogs app is also promoted on my Facebook Profile and on the AdvantageAdvocates’ business page. You can list your own blog within the application, people can subscribe to your blog and receive news feed updates when new posts are generated and you can subscribe to other interesting blogs. Comment, like and share using Facebook functionality. Easy way to stay up to date on your favorite feeds right within the Facebook environment.
But there are other applications. Facebook Notes (link here) was my original tool for feeding my blog into Facebook. You can set up Notes to accept your RSS feed from your blog and every time a new post is generated, it will create a new Note within Facebook for all of your friends to see. Downside is that it is limited to your friends, while Networked Blogs allows subscription by anyone. But, Notes is indeed a quick, simple method for showcasing your blog posts.
If you are already feeding your blog entries into Twitter and Friendfeed, you can take advantage of Facebook’s Twitter (link here) and Friendfeed (link here) applications to auto-update your feed or status with the new entries. The upside is that these syncs are great tools for automating and streamlining your content publication. Downside is the potential for annoying your Facebook friends with excessive entries if you are a heavy-duty Twitter or Friendfeed user.
Although it appears not to be a fully active feature, just Tuesday the tech pundits were all a-Buzz (or a-Twitter depending upon your soc-med of choice) about a new feature on Facebook called “Promote This Post.” It appears to be a spot advertising option whereby you can pay to have a particular post promoted within the Facebook ad scheme.
Clicks are measured and payments are based on clicks. It appears to have been directed at Facebook Page admins and was not universally rolled out. If it ever does roll out, however, it could serve as a very effective means of targeting your message to a potentially interested audience. You can find out more about this feature over at WebProNews (link here).