I just added a fun, new plug-in to my WordPress-powered blog called Outbrain (link here). What is it, you ask? It’s a platform for blog, RSS content and news ratings and recommendations. The widget shows recommended additional reading and offers the reader the ability to rate and recommend articles on your blog site. As Outbrain crawls your blog, the recommendations coming into your pages get better and better. Most leading blogging/RSS platforms are supported, including Blogger.com, TypePad, WordPress.org, Drupal, FeedFlare, MoveableType, and others.
You can see Outbrain at work at the bottom of each of my individual posts. For me, Outbrain is free. But for the many large, syndicated news outlets availing themselves of its coolness, Outbrain is a paid service. Correction: Outbrain’s CEO stopped by and informed me that it is in fact a FREE service for all levels of business! Another plus!
You also can buy into an additional tool called Outloud, which actively promotes your content on other Outbrain sites for $10 per month.
Outbrain is no fly-by-night service: it has secured almost $20 million in investment funding over the last three years. And they really know what they are doing: it is the very first free service I have ever dealt with that has a live chat help center! Thank you, Jackie, for helping me get the widget to work on my site! Such a relief not to have to rely on that infuriating GetSatisfaction farce. Right on top of its game, Outbrain is.
If you want to get your content into the social interaction stream, check out Outbrain. I don’t think you will be disappointed.
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