What's Up with Twazzup?

Image representing Twazzup as depicted in Crun...
Image via CrunchBase

Oh no! Not another Twitter client! Let’s get this straight: I promise not to talk about them unless there is something new and interesting to report.

Twazzup (link here) is a well-regarded Twitter search engine. From that starting point, Twazzup reader (link here) is now morphing into a new and interesting way to view Twitter on the web. Beta only for now, but very full-figured.

What makes Twazzup appealing? It is web-based, like Brizzly, which is a big plus for me. It offers all the basic Twitter features, but adds some nice tools via a smooth interface. Controls for your stream, mentions and home are located in a menu bar at the top of the screen. Also like Brizzly, it shows media within the stream.

But what is really special about Twazzup is its filtering – you can get “highlights” on your Twitter stream, lists, messages and mentions, which is pretty darn cool. For a webizen like myself, interested in maximizing the value of time spent online, getting the highlights with a click is a massive plus. “Highlights” are determined by your interactions – who you pay the most attention to and interact with, who has the most Twitter clout, etc. You can also filter with searches, with search terms highlighted in the resulting stream. Lawyers using Twitter and short for time (who isn’t?) might appreciate being able to hit the highlights quickly with coffee or between client meetings and court appearances.

Along with this cool “reader”, Twazzup is currently alpha testing a great analytics tool called Insights, which shows detailed information on keyword searches. If you are interested in such fine-grained Twitter detail, submit your request for an invitation at the link here. Lawyers looking to keep a close watch on their brand, their clients or their practice area keywords might appreciate these search and analyze features.

You can check out Twazzup Reader for yourself at the link above. If you would like to see a fantastic run-through on how Twazzup Reader works, check out Louis Gray‘s video below.

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