Do your firm or your clients have a need for a press release service? Do you believe everything tastes better with some social media spice? PressDoc is a new European company specializing in press releases with a social media flair. PressDoc understands that journalism has become less corporate and more homegrown and that there is a very real need for press that plays nice with traditional social media services and sharing activity.

PressDoc promises more than the “page long PDF filled with text.” Instead, PressDoc believes that a release must be “easy to skim, very easy to share, if possible include multimedia such as images/videos, and up-to-date contextual information to the last minute. All things the traditional press release generally isn’t capable of.” Features include:

Optimized for sharing via social media such as Twitter and Facebook.

Enrich your press release with images, videos and documents.

Scheduled distribution; set a date and time and it will be published automatically.

Detailed analytics on who’s reading your release and what they are saying about it.

A very easy-to-use interface.

All your press releases in one place with PressRooms.

Integrate a basic version of the PressRoom into your site. 

Very helpful founders which will assist you with any questions you might have 😉

Another social aspect is PressDoc’s provision of “press rooms” – sites within their sites on which companies and promoters can house their various press releases. PressDoc advises that shared press rooms are coming soon – perfect for events wherein participants can pool their topically-related releases.

PressDoc’s are visually appealing, load quickly and are organized to optimize social sharing and linking. Check out EmbedTweet’s press release (link here). As you can see on the site, there are tweetmeme-like and sharing buttons in a familiar upper-right location, a right side bar with the company logo, contact information, website link, company RSS and Twitter stream link. The main text includes sections titled “info”, “social media pitch” (even shorter than an elevator speech), “summary”, “details”, “relevant links”,  “quotes” (that look very much like comments on a blog post), image and video thumbnails, “about”, and “latest Twitter updates.”

How much is all this flash? The modest sum of 10 euros per doc, which translates right now to about $12.80 U.S. dollars. Sign-up is free, with no monthly service charge.

Pretty darn cool.