I have talked about intelligent news readers here in the Studio before, so why not again? Genieo (link here) is another entrant in the arena of relevance-based reporting. Genieo is a desktop application based on proprietary algorithms that “read” user behavior, learn relevancies and feed back content tuned to user interest. That information is viewable through a dynamic, personal content portal, a/k/a home page. From the site:

The company’s vision is to become the leading source of user behavioral modeling, supplying content and application providers with effective means to address their users’ needs, and help advertisers and publishers with targeting personalized ads, with the utmost precision.

The process is simple enough – download the Genieo software and make your settings, allow Genieo some time to pull together your interests and profile and create your home page, and open your browser to your page. It will show, in magazine format, top news headlines, actual and real-time updates and filtered Facebook and Twitter updates. Everything shown will be related to your interests and Genieo will refine those interests over time as you use their service. You can also manually adjust interests to direct the process.

Some cool adds? Genieo will auto-update your bookmarks as you visit sites and manage these bookmarks based on your level of interest and interaction with them, all without interfering with your browser’s own bookmarking system. A Mini Topic Filtering System sifts through all information at the “highest resolution”, continually bringing items exclusively relevant to you. You can pull real-time updates from events you are following, stocks, sports (WORLD CUP!!!!) or developing news stories. Unobtrusive notifications of updates are displayed on your screen as you work. And, of course, there is the ubiquitous ability to one-click share your stories with your networks.

Genieo offers an interface modded for iPhone – simply navigate to my.genieo.com, log in, and get your information iPhone-sized. You can also pull your Genieo feed into your favorite RSS reader.

Lots of relevancy-based coolness from the fine folks at Genieo! Curate your own news now, automatically!