Oh, heck, it only just started! According to the man who originally was Prince, then became a symbol (I just learned it’s called “Love Symbol #2) and is now back to being Prince, the Internet is over. Context, please – Prince was being interviewed (link here) by the Mirror and was discussing “internet abuses” relative to his content. He also was talking about the anticipated release of his newest album, 20TEN, for free, exclusively, in the UK via the Daily Mirror newspaper. Via CD. No downloads. None of that pesky, problematic Internet stuff for Prince. Here is the quote:
“The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it and then they get angry when they can’t get it.
“The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good.
“They just fill your head with numbers and that can’t be good for you.”
I am guessing that if you are reading this, you might not share the same view about the internet. But rather than chuckle at Prince’s apparent backwards approach to modern technology, consider that this 52-year old pop icon is only one of many others that share a similar perspective. Maybe he had a bad experience on the internet, maybe she is completely unsure how to negotiate it. Whatever the reason, they just don’t GO there.
Maybe these Prince-lings are in your own firm or are your own clients. How do you deal? As you set up your on-line presence, hoping to grow the conversation in that venue, you may be alienating or, at the very least, not reaching the ears of a sizeable number of potential audience members.
Because we have yet not fully adopted the internet and related techn0logy to the same extent as the car or the telephone, the needs of non-Web-based colleagues and customers must be considered. Keep a real life presence, but don’t miss an opportunity to introduce and educate Web tools. Positive experience is the best motivation for adoption.
Maybe you could even show Prince that the internet isn’t such a bad place. Look what it did for Lady Gaga.
Disclaimer: despite my joking tone, let it be known that I am a HUGE Prince fan, eccentricities and all. And I urge you to hit the jump and read the interview – it’s very entertaining. What else would you expect?