Got Privacy Concerns? Get Fridge

Nary a week goes by that the Web isn’t buzzing with some new violation of privacy inflicted upon users of some social hangout. Just yesterday, I was helping a friend delve deep into the Facebook privacy settings to turn off all Places sharing options and to say it was a complicated process would be an understatement. I am of several minds about these privacy concerns, and they mostly range from “you can’t trust the big guys to keep individual interests at the forefront of the user experience” and “where there’s money, there’s deception” to “the sites are free, what do you expect?” and “can’t you simply use some common sense in what you are posting?”

When all is said and done, it certainly wouldn’t hurt to haunt locales that place a greater emphasis on privacy. Like defaulting privacy settings to fully private unless and until voluntarily opened up by the user.

One such site I found this morning, via Jason Kincaid at Techcrunch, is oddly named The Fridge. With a familiar interface bearing similarity to Facebook, but offering the ability to limit your sharing to specific groups of friends, The Fridge seems a nice balance between sharing and keeping.

How does The Fridge accomplish this? Not with hidden, obfuscated, and perhaps deliberately arcane  setting controls buried several layers of button-clicks deep. Instead, The Fridge limits sharing by organizing social circles by groups. In other words, users form private groups, invite like-minded friends to join and then encourage group members to share content and view content created by others within the group. Sounds ideal for an event, a club, or a common purpose.

Form the group by supplying your email, providing a group name and sending a special private link to potential group members. And that’s it. As creator, you can disable that private link or remove members from the group. Otherwise, simply plant your group seed and watch it grow outside the scope of the wider social circle you may belong to on other sites. And even outside the scope of other groups on The Fridge site – all groups are kept completely independent of other groups.

There are member profiles, news feeds and the ability to post text or media. It is most similar to Yahoo Groups and Ning, both sites that allow you to create a version of your own social net. While it may not be for everyone, The Fridge sounds like a great option for segregating a particular networking activity within a more private and protected setting. At the very least, you could head to The Fridge for a midnight snack.

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