Granular Social Networking Stats

Maybe I should have said tabular, but still, this free report from Experian Simmons, entitled the 2010 Social Networking Report contains lots of data on recent increases in social media usage, confirming suspicions that social media networking is indeed on the steep rise. The entire report can be downloaded after filling out some basic information or you can view it online (link here). I thought it worthwhile to quote the follownig two paragraphs from the introduction to give a flavor for the findings:

The 2010 Social Networking Report provides the hard data behind this consumer revolution, including the fact that fully 66% of online Americans use social networking sites today, up from just 20% in 2007. Social networking is an increasingly addictive activity, with nearly half of those who access such sites (43%) reporting that they visit them multiple times per day. While users of social networking sites may have initially signed up to better keep in touch with friends, a growing number say they now use sites like Facebook to connect with family members. An astounding 70% of social networkers keep in touch with family via their various online networks, up from 61% a year ago.

Fully two-thirds of all online adults today have visited a social networking site in the last 30 days, up from 53% in 2008 and 20% in 2007. Social networks have most thoroughly penetrated the young adult market, as nearly 9-in-10 online 18-to 34-year-olds visit such sites today. But even older Americans are tapping into social networks, with 41% of online adults age 50 and older making monthly visits to sites like Facebook, MySpace and Twitter.

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