Too Good To Be True

Well, easy come, easy go. Such is the way of web life and reliance on cool, free web tools. I just wrote the other day (link here) about the great third party bookmarking service called Xmarks, successor to Foxmarks, that syncs your bookmarks across browsers, plus offers lots of other goodies and features. Today, I saw this blog post from Xmarks (link here) in the news. I’ll just cut to the chase with the following quote:

By Spring 2010, with money running tight and options fading, we started searching for potential buyers of the company. Over the past three months, we have been remarkably close to striking a deal, only to have the potential buyer get cold feet. We also considered refocusing Xmarks as a freemium sync business, but the prospects there are grim too: with the emergence of competent sync features built in to Mozilla Firefox and Google Chrome, it’s hard to see users paying for a service that they can now get for free. For four years we have offered the synchronization service for no charge, predicated on the hypothesis that a business model would emerge to support the free service. With that investment thesis thwarted, there is no way to pay expenses, primarily salary and hosting costs. Without the resources to keep the service going, we must shut it down. Our plan is to keep the service running for another 90+ days, after which the plug will be pulled.

Oh well. The loss of a bookmarking service and resulting collection is hard to swallow, as Magnolia users will attest. Sorry to see you go, Xmarks – it was good while it lasted. Hurry up and back up your Xmarks!

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