Create AND Read PDFs for Free with Nitro

Nitro is at it again. Way back I reported on their great, free, PDF to Word conversion tool. If you find yourself in need of an application that can both read and write to PDF, then Nitro has you covered there too. Nitro PDF Reader is a free tool that allows you to create PDF files, comment and review those files, save PDF forms, extract text and images from PDFs into separate files, type text directly onto the page and even create a signature “stamp” to insert in your PDFs.

Nitro gives you a LOT for free.  The app utilizes a Microsoft Office-style Ribbon with tasks and tools separated into tabs, grouped by functionality, and represented graphically with easy-to-understand text labels. The interface is familiar, facilitating ease of use. The Quick Access Toolbar  promotes easy creation of an accessible group of shortcuts to your most frequently used tools. Nitro Reader incorporates navigation panes, including Pages, Bookmarks, Comments, Output, Signatures, and Attachments. You can navigate larger documents faster. Panes are context-intelligent, and appear or hide depending on the content within the file being opened — when you open a PDF file containing bookmarks, the Bookmarks pane automatically becomes visible.

Extended tooltips on mouse-overs provide fast help and learning for each tool and task in the app. PDF files with additional properties, like security restrictions, digital certificates, or form fields, result in immediate pop up notices. This option is switchable.

Tools include find, zoom in/out, rotate, undo/redo plus history, multiple PDF viewing, preview PDFs in email, PDF creation from over 300 file types, drag and drop creation of PDFs – simply drag any file onto the Nitro icon and get a PDF. Or create a PDF from the print dialog box. You can convert PDF files to plain text or use the Snapshot tool to grab an image or text to your clipboard. Add notes, markup text, and type text directly on the page or document anywhere. Fill in and save forms, even static forms.

This is not an exhaustive list of features. Hit the jump above to see for yourself. And then ask yourself: Why did I pay all that money for Adobe Acrobat? Go, Nitro Go!

Too Much of a Good Thing? You Bet!

File this one under “Study Results that State The Obvious.” Nathan Eddy at eWeek reports on a survey of Facebook users showing that people who tend to overuse the site are more likely to be unfriended. More than 1,500 people were polled, albeit a very small percentage of the over 500 million members. The primary reason for unfriending? Frequent, unimportant posts.

Posting about polarizing topics and crude or racists comments were the second and third most cited reasons.

The study comes from University of Colorado PhD student,  Christopher Sibona. Weeks reports that Sibona and others believe the results will have far-reaching implications for businesses on Facebook.

On one hand, I am not so sure. With the separation of business pages from personal pages, one can make an effective marketing use of Facebook without annoying friends and family. I also wonder whether the study examined “unfriending” behavior distinguished from “muting” behavior – Facebook users have the option of muting posts by friends who annoy without having to go to the Draconian level of unfriending.

On the other hand, I myself have unfriended voracious marketers who overstep the bounds of Facebook “friendship” and muted voracious posters who clutter the newsfeed. There is little question in my mind that sites like Facebook and Twitter can be overused and abused. While there is room in these social nets for originality, creativity and connection, the overmarketing employed by some users in this relatively novel stream of commerce will turn off other residents. And while Facebook “unfriending” is certainly easy to do, unfollowing on Twitter is even easier. Your message is lost if there is no one there to hear it.

I believe it pays to remember that the old rules of advertising and marketing do not apply in the social media sphere – people are attracted to those who actually offer, rather than promise to offer, something of value. Part of the value equation is knowing when to speak and knowing when to listen. Think before you post. With every post I make, I try to consider whether it might educate, assist, entertain or support someone else. Leave the intercom on and running your self-serving message at your own peril.