Social Search, Please, With Everything On It

Keywords aren’t enough anymore: searching across interests and social circles is becoming the rage as we move from Web 2.0 into whatever the next version will be called. As the tracks of likes, shares, recommendations and social connections begin criss-crossing and overlapping, smart algorithms can begin to paint a more accurate picture of what we might really be interested in. Gravee (link here) offers a package deal on search, piled high with bookmarking, personalized recommendations, and social components. First and foremost, it is a metasearch engine, that pulls results from the top engines like Google, Yahoo and Bing (did I just say Bing twice?).  However, if you actually complete a social profile on the site, state your likes and interests, and use the site’s bookmarking, tagging and voting features, your search results start to get even more interesting. You can import existing bookmarks from Google, Delicious and Stumbleupon, as well as links from your Facebook account. These past impressions (and new impressions you make via the Gravee bookmarklet) will modify how certain results will rank in your search efforts.

Social is achieved by filling out a profile on Gravee, as well as by linking your other social profiles from Facebook, MySpace, Hi5 or bebo. You can friend or fan other Gravee members, and like or dislike their bookmarks or add them to your own. Each activity you engage in through Gravee affects your search results. So, in essence, the more frequently and broadly you use Gravee’s features, the better your search results should be. Gravee will also pull information from people with similar interests to yours, making this social search mechanism even more global.

By the way, it’s pronounced “gravy” and comes with a definition: variant(s0: gravy (a): something additional or unexpected that is pleasing or valuable.

One comment on “Social Search, Please, With Everything On It

  1. Pingback: Tweets that mention Advocate's Studio » Social Search, Please, With Everything On It -- Topsy.com

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