Qwiki & PostPost – Two Great Consumption Tools

I have been playing around with a couple of web tools and thought I might share with the class. Both offer filters, or perhaps lenses, for content with a focus on presentation.

The first one is Qwiki, a tool that has been in closed alpha testing for a while, but has just been released to the public. Qwiki bills itself as a multi-media search engine, but I see it as more of a visually stunning wiki tool. Visit Qwiki and you will find the usual search box. A nice touch – suggested results show below your typed term offering you options. Qwiki includes more than 3 million reference terms, mostly nouns such as people, places, and things. Enter a term and receive an “information experience” – a selection of videos, photographs, maps, and more, as well as links to related topics. You get a narration and scrolling text of the “answer” to your query running throughout the video / slideshow. Share the Qwiki you happen to be viewing via social media links, email it, or embed it in another site. The wiki part for me was being prompted via button at the top to “improve” the Qwiki, such as suggesting video and images that might go with the subject matter. Combining user-participation with such a stunning experience is intriguing. It is SO science fiction. While Qwiki might have limited appeal now, due to its smallish database, imagine its impact when it can access a database of information the size of Wikipedia. And, consider “reading” the morning news on your smartphone with a Qwiki interface. Businesses and professionasl should run and not walk to Qwiki to develop their own brand – what a great way to leverage web presence in an information environment. Not so far-fetched and definitely appealing.

The second is PostPost – a social newspaper for Facebook users. Do you like Flipboard? Do you like Facebook? Then you will probably enjoy PostPost. The “real time” social newspaper is Web-based. Simply log in with your Facebook credentials, authorize the free app, wait a moment, and get a really nice magazine of your friends’ Facebook content. The page will show links, photos, and videos, offering an experience akin to paper.li’s treatment of Twitter. This is meant to serve as a real-time layout, with intelligent grouping of similar content, making it easier to read and share. You can control the experience by moving content between sections and change the size of the newspaper. Filter and block what you don’t want to see and emphasize what you do want to see. A real boon for large friend lists or overactive sharers.

Either way you slice it, making content more visually appealing and stimulating will improve retention and enhance consumption. Both Qwiki and PostPost are aiming to do just that. Check it out and check back in with your comments!

One comment on “Qwiki & PostPost – Two Great Consumption Tools

  1. Pingback: Tweets that mention Advocate's Studio » Qwiki & PostPost – Two Great Consumption Tools -- Topsy.com

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