I cannot wait for this tool to hit the public! As Studio readers know, I love relevance, personalization and curation of the vast information available on the Web. This is because I have a burning desire to be able to put my finger immediately on whatever I might be looking for and get information delivered to me that I want, even before I know that I want it. Right now, my main tools for that are my6sense (Google Reader and social streams) and Feedly (Google Reader).
While I feel like I have a serviceable handle on the information flow, Twitter still eludes me somewhat. The my6sense Chrome extension helps dramatically when I am on the Web on my computer. But apart from filtering by age of tweet, there is not a great deal of granularity or customization, apart from what happens behind the scenes when I interact with the information it serves up.
Coming soon to a Twitter near you is a very cool app called Bottlenose. It will be released in closed beta in about a month and then introduced to the public at some time thereafter. Bottlenose is aimed directly at Twitter with the goal of highlighting for you the information you deem most important. The app works both behind the scenes and with your voluntarily categorized descriptive data (you can tag your tweets with topics when you make them). The app assigns a score to tweets based on a variety of factors (i.e. Klout scores, relevance, etc.) and does its own tagging of tweets with metadata categories. On this basis, you can filter the information you are receiving by narrowing in on the category you are looking for and determine the weight you should give a particular tweet based on its score. Additionally, the app reads your own tweet history to get a sense of what you are interested in and will offer back relevant information in line with those interests. All in real-time.
Current iteration of the app is web only, but the fine folks at Bottleneck are looking to expand to mobile applications, generally upping the anticipated quality of my checkout line reading accordingly.
I cannot wait. I already have my invite request in – you can too here.
Hat tip to MG Siegler over at Techcrunch.
If relevance and personalization are your hot buttons, you should check out Newstogram from DailyMe. It can be added to any content site to understand a user’s interests and recommend the most relevant content.