Relieved, With A Side of Trepidation

This morning, as I read my morning RSS feeds, my eyes strayed to an entry that immediately brought on a wave of euphoria: Delicious has been purchased!

Delicious, the venerable social bookmarking website (since 2003 – practically a centenarian in Web years), has long been my favorite bookmark storage tool and the news last fall that Yahoo was going to “sunset” the service was not well met by me, and countless others. There was a mad scramble to export marks, locate alternative services, board up the doors and duct tape the windows and find a suitable tinfoil hat. But I still couldn’t bring myself to abandon Delicious. It works so effectively for me. Tagging and saving via my bookmarklets is like second nature.

And, guess who’s buying? None other than the founders of YouTube, Chad Hurley and Steve Chen. Now, if they don’t know how to build and promote a web service, then who the heck does?

Then, the euphoria gives way to a nagging sense of doubt.

Why the trepidation, you ask?  Well, it won’t be a behind-the-scenes, no-blip-on-the-user-radar kind of change over. Hurley and Chen have indicated that they will be creating a new service from existing Delicious data, which you can opt into or, well, do what you would have done anyway if Yahoo just tanked it. The new service is to be called AVOS. There is my first problem. Delicious is a MUCH better name. What the heck does AVOS mean? And, Delicious has a great deal of name recognition that clearly Chen and Hurley are not overly concerned about. Which makes me wonder, what exactly is AVOS going to be about. I doubt it will be just about bookmarking.

Delicious says that that Chen and Hurley’s startup will “continue the service that users have come to know and love and by working with the community, make the site even easier and more fun to save, share and discover the web’s ‘tastiest’ content.”

O.k. We shall have to see. I hate to sound curmudgeonly, but I happen to really love Delicious the way it works right now. So, long and short. I am very happy that Delicious is not destined for the dustbin (yet). However, I am silently and fervently praying that they keep the site’s bones intact. Delicious works well right now. Why fix it if it’s not broken?

Signed, “Cautious in Canton.”


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