Recent news reveals that Facebook interactions / shares may be more valuable than Twitter interactions / shares, at least for top news sites. Not surprising when you have a half a billion people playing around on your site. So a how-to guide to business strategy on Facebook is nothing if not timely. The publication, called Best Practice Guide: Marketing on Facebook, spans fourteen pages, and breaks the topic down by five guiding principles and seven objectives. Those familiar with the ideas that swirl around the question of how to best use social media will find the principles familiar. However, the depth of detail for fourteen pages is not bad at all. Saving the best for last, Facebook includes a list of links to helpful Facebook resources on the back page, which alone is worth a click or two.
If you have ever wanted to delve more into Facebook marketing, this guide is a great place to start – although you may not completely trust Facebook with your privacy, they might know a thing or two about how to use the site to make money.