Google+ Business Pages, Because You Can

Been meaning to hit this topic for a few weeks now and finally getting around to it. About a month or so ago, Google opened up Google+ to business pages. Now, you can create a page for your business, or any interest really, with a few quick, easy clicks. I made mine in, oh, about 2 to 3 minutes, tops.

Make sure you have a Gmail account. Got one? Good. Now head on over to http://plus.google.com/pages/create and select the option to create a page. You will then be guided through the process by a set-up wizard. First, classify your type of business and, if you can’t figure it out, you do have an “other” option. It will then ask you for some information, such as the name of the page, the URL for your business, the category of the business and the appropriate audience for your page.

Come up with a tagline and image for the page’s public profile and your page is created. There is a nifty photo editor for your profile pic, so you can get the image just right.

Start filling your page with good content, much like you would with a Facebook business page.

You will be given an option via drop down arrow over on the left side near the profile pic to select whether you are acting as yourself the individual or yourself the business page on Google+, again, much like your Facebook business page. Except I found the entire process easier and far more intuitive than the process of setting up the Facebook page. So there’s that.

There have been some complaints about Google+ business pages and the obvious comparison to Facebook’s offering (hit the link here for a decent point by point). But I don’t think it is a fair comparison at all. Facebook pages, originally fan pages (remember when you would ask someone to “fan” you?) have been around for four+ years. Google’s business pages have been out for a few weeks. One of the complaints – the inability to have more than one page administrator – is apparently in the process of being addressed as you read this. I rather like the slick looks of the Google+ page and its functionality and I see absolutely NO reason at all not to create one for your business or promotional interests. Even if you don’t devote a large segment of your time to it at this stage of your game, you can reserve your spot and start testing the waters. That way, your business base on Google+  is there when you need it and, as I suspect, + pages  will only get better.

So, why not? Because you can, of course. Check out AdvantageAdvocate’s page right here. And here is a G+ page to find all G+ pages, if you’re interested. Add them to a circle to follow updates and interact, just as you would on Facebook.

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Give Your Facebook Biz Page Some Panache

By now, most people have heard about or have actually customized their Twitter page and / or created a Twitter landing page for people clicking on the link shown on their Twitter page. But did you know that you could customize your Facebook Business page too? Facebook pages, by default, look rather, well, blandly uniform. Not anymore! With the addition of a special FB application that allows you to manipulate FBML (Facebook Markup Language), you can create a page worthy of Coca Cola or Disney or Lady GaGa.

The application that powers this process is called “Static FBML” (link here).  What it does is create a blank canvas that can be filled with your own graphics and links. You will need to go into the settings for the application and make a few selections as to how the information is presented (box or tab), hit the edit to add your content via a standard text entry box, modify the title of the box or tab, and start entering the content. You can make it the default landing spot by editing your page settings.

I make it sound simple, but there is a little bit of effort to it. Hey, as any woman will tell you, it’s hard work being beautiful! Seriously, though, for a more thorough explanation for how it works, head over to the Mashable! article where I found the goods (link here) or Tamar Weinberg’s article on FBML (link here).

Hat tip to Mashable!

The Advantage Advocates’ Value-Add

FaceBook PrimaryAs Studio readers may or may not know, I have a business providing research, writing, Web content development and consultation, Advantage Advocates. A few months ago, I made a push to increase the fan base for AA’s Facebook Fan Page with the promise that I would provide on that page more than just Studio posts to reward a potential fan for agreeing to sign up. I mean, why sign up to be a fan of the AA page, when you can simple subscribe straight to the Studio through RSS or on Facebook itself through the Networked Blogs application?

It has taken few months, but I am happy to report that I have indeed come up with a value-add for those interested in becoming a fan of AA’s Facebook Fan page. These days, Google Reader is my number-one source for cutting edge information across the law and technology spectrum. The majority of my blog posts sprout from the seeds I discover in Reader. The problem for me is that there is simply too much interesting stuff going on to write about it all in long post format.

I heavily share items I find in Reader on Twitter and Friendfeed and occasionally share on Social Median. You can subscribe directly to my Google Reader Shared Items and even connect with me in a mutual sharing arrangement within Reader. However, up to this point, I have been generating good content across multiple formats, with Friendfeed offering the most comprehensive collection of Studio-curated material.

Until now. It has taken me the better part of a Sunday to figure out how to get both Studio posts and Reader shares onto my Advantage Advocates page, but I believe I have done it! By becoming a fan of the Advantage Advocates page on Facebook, you can get both Studio posts and Google Reader shares in a single location. I have to tell you, there is some great stuff that I only share through Reader and don’t promote to full blog post status, so if you are a law and tech info junkie, the AA page will now offer a nice “one stop shopping” experience.

I would love to offer all this great content to you! Please stop by my page at http://facebook.com/advantageadvocates, check it out and “fan” if you would like to add this stream to your daily digest! And keep on the lookout for more “value-adds” on the page!

The Advantage Advocates' Value-Add

FaceBook PrimaryAs Studio readers may or may not know, I have a business providing research, writing, Web content development and consultation, Advantage Advocates. A few months ago, I made a push to increase the fan base for AA’s Facebook Fan Page with the promise that I would provide on that page more than just Studio posts to reward a potential fan for agreeing to sign up. I mean, why sign up to be a fan of the AA page, when you can simple subscribe straight to the Studio through RSS or on Facebook itself through the Networked Blogs application?

It has taken few months, but I am happy to report that I have indeed come up with a value-add for those interested in becoming a fan of AA’s Facebook Fan page. These days, Google Reader is my number-one source for cutting edge information across the law and technology spectrum. The majority of my blog posts sprout from the seeds I discover in Reader. The problem for me is that there is simply too much interesting stuff going on to write about it all in long post format.

I heavily share items I find in Reader on Twitter and Friendfeed and occasionally share on Social Median. You can subscribe directly to my Google Reader Shared Items and even connect with me in a mutual sharing arrangement within Reader. However, up to this point, I have been generating good content across multiple formats, with Friendfeed offering the most comprehensive collection of Studio-curated material.

Until now. It has taken me the better part of a Sunday to figure out how to get both Studio posts and Reader shares onto my Advantage Advocates page, but I believe I have done it! By becoming a fan of the Advantage Advocates page on Facebook, you can get both Studio posts and Google Reader shares in a single location. I have to tell you, there is some great stuff that I only share through Reader and don’t promote to full blog post status, so if you are a law and tech info junkie, the AA page will now offer a nice “one stop shopping” experience.

I would love to offer all this great content to you! Please stop by my page at http://facebook.com/advantageadvocates, check it out and “fan” if you would like to add this stream to your daily digest! And keep on the lookout for more “value-adds” on the page!