I know you know what I’m talking about. Corporate speak. Ambiguous brethren of legal speak. Enemy of Plain English and universally recognized obfuscator of business-related unpleasantries.
Ever wondered what those corporate press releases, emails, internal documentation and biz-communications really mean? Yes, there is now an App for that too! Check out Unsuck It (link here) – it’s a web directory masquerading as a search engine that hopes to untangle the tangled web of words flowing out of corporate communications department. Just below the prompt “What Terrible Business Jargon Do You Need Unsucked?” is a search box. Simply enter your “corporate speak” and receive the real world translation in moments. I won’t quote some of the site lingo, particularly Unsuck It’s version of the “I’m feeling lucky” filter or the link title for emailing the “individual” who used the offending phrase with the plain language alternative – I will just leave it up to you, the intrepid link follower, to learn their particular phrasings. If you simply want to wade in the waters (as opposed to boil the ocean) of such inane phrasings, you can hit the browse tab, which shows phrases in an alphabetical list.
Fun times, thanks to Lifehacker.