Google Goes It Again

Google Inc.
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More interesting news on the search front as Google goodies continue to trickle forth, this time in the form of what’s-coming-down-the-road-for-the-search-giant tips. I read about this on ReadWriteWeb today: Google is focusing attention on new ways to broaden and narrow search, all at the same time. When I say broaden, I am talking about enabling the translation of search queries into different languages so that all of the world’s websites and databases may be tapped. More on the translator gadget can be found here. When I say narrow, I mean tightening  search results to make them more personalized, individualized and social from your subjective perspective. What this really means is tapping into your friend’s content to focus results on sources you trust the most. More on the launching of Google Social Search here. Finally, Google is striving to make your search experience more intuitive: like a benevolent super-computer talking in soothing Hal-like tones, Google aims to be there when you open your browser, presenting you with information you didn’t even yet realize you were interested in. The beginnings of this trick are at play in the recently-announced Google mobile search product, but apparently are expected to extend much further. Telepathy, anyone? Whether it scares or excites, there is no question that Google is on a roll.

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Tracking Business & Financial Information, The Modern Way

TrackedExciting news for business voyeurs: a new startup has just launched a service with access to a sizeable structured database of all things (public) financial. It is called Tracked and allows you to search for all sorts of business-related information on people and companies.  Data includes company financial statements, compensation data, insider trading by executives, overiews and news items for people and businesses, etc. You can set up lists to watch for information about particular people, companies or industries. In other words, your own, customized Wall Street Journal.

Profiles are organized, much like LinkedIn, but the depth of financial information is far greater. Techcrunch likens the new service to a cross between LinkedIn and Yahoo Finance. If only it could include the real-time aspects of Skygrid, Tracked could easily become “must see TV” for the financially-interested.

Hat tip to Techcrunch.