Twitter Just Got A Lot More Interesting, with Prismatic

 

Even after four years of tweeting, Twitter is still an enigma to me. Mostly because I find myself constantly flooded with information from it and I am unhappy with my inability to segregate the really good stuff from the really useless stuff. I prune my follows regularly and use all sorts of apps to bring the best stuff to the top, but I still am plagued with the idea that I am missing real gems in the process. Don’t get me wrong. I am not saying Twitter isn’t useful – I definitely see it as a valid news source, particularly for real-time and breaking information. It’s just that my efficiency-first personality renders me constantly frustrated by the process of reading and rating the worth of tweets.

 

Speaking of gems, I may have found an answer, at at least, a better answer to may age-old problem of information overload in my Twitter stream. It’s called Prismatic. Prismatic is an algorithm driven application that reads through the Twitter stream, and reports back with the tweets and links that will likely be of the greatest interest to you. It’s awesome for a number of reasons. First, while you may have the coolest Twitter follows in the world, they are only human and may miss some key information. Furthermore, if you have narrowed your interest graph to a particular topic or set of topics, what are you to do when you need information outside that sphere. Prismatic doesn’t just look at your Twitter follows, it looks at the WHOLE Twitter stream (yikes!) and then promotes the best stuff on your area of interest, while still offering a series of links along your sidebar to permit you to investigate different topics and tags.

 

Prismatic’s developers bill it as a discovery engine and have leveraged their deep knowledge of machine learning and linguistic programming in building the app. So what does it look like? After answering a few questions to get your page started, you will be greeted with a clean, web-news page look, with main stories in the larger left side, and a sidebar along the right. Hover over the home icon on the right to see your “home” feed, which is built around your interests. Hover over the globe icon on the right to explore the larger universe of available topics. It appears that the Global feed is also personalized to you, but covers a broader range of material. You get suggested topics as well as suggested publishers, so you can lock in on the most interesting stuff. You can also employ the search box on the right to get right to what you are looking for.

 

Of course, you can fully interact with the articles presented to you in your feed. A typical blurb looks like the image below, and  you get infinite stories by simply scrolling down the left side of the page:

 

 

You can see the article at the link, an image and a bit of the text. Click on it to go to the original source article. See a few of the tweets that have linked the article to the right. Click the “x” if you aren’t interested and would like it removed, click the “+” if you want to favorite the story for later reading and click the comment bubble if you want to share the story elsewhere. You can share by email, Twitter or Facebook. You will also see how many people have shared the story, so you can get a sense of how popular it is. Click the eye at the top of the page to show that you have read all of the articles. See and click on the tags that brought the story to you, and click on the related stories link to see all stories Prismatic has related to the original story. This makes it easier to dig deeper into a particular bit of news.

 

I am loving this app. I found in the first few articles of my feed some great stuff that hadn’t percolated its way up to the top in Feedly or my other “smart” aggregators. I was able to quickly read and tweet it back out. Very efficient. If you are having difficulty managing the wild Twitter beast, then consider trying out Prismatic. My one complaint, lack of a mobile app, is being addressed as we speak and hopefully will be out shortly. Prismatic on the iPad would be an absolutely killer combination.

 

The service is free, but it is still in limited beta, so you will need to request an invitation at their website. It didn’t take long to get mine. Head on over, then head back here with your feedback on this great, intelligent Twitter-taming tool.

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Factbrowser Condenses Business & Market Research, Filter By Filter

Need to know the facts on business and technology but don’t have the time to sift? Factbrowser bills itself as a discovery engine for research and technology, and apparently is designed to streamline the trip between asked and answered. The site taps a database that is constantly being supplemented, with a great deal of filter-ability. The intent of the service is to provide researchers with solid facts and data to support decisions and analysis.

What I like about Factbrower’s results is that it attributes research to its original source, links to the source’s homepage and the piece of content it references. The list of topics is not large in number but definitely diverse in content. There is a format filter that targets attitudes, behaviors, business models, demographics, market structure, reach and strategy. Information filters include case studies, forecasts and infographics. The Industries filter is fairly broad, while the Companies filter is pretty much focused on the biggest players. The Sources list, however, is quite large and impressive, clearly including some familiar names as well as some well-respected niche repositories. Consumer filters are broken down by typical demographics, as are the listings under the regions tab. Simply click on the topic and then filter under the foregoing lists to refine the results. Then, collect the RSS feed of those results and stay up to date as relevant news / information breaks. The idea is just great and can only get greater as they add more content and filters to the mix. The site is mobile optimized, so it is pretty easy to view what’s cooking while on the go.

Check it out and see if you can’t tailor a search to your needs – Factbrowser de-fluff’s the news and stats  for you and delivers it to your virtual doorstep.