Factbrowser Condenses Business & Market Research, Filter By Filter

Need to know the facts on business and technology but don’t have the time to sift? Factbrowser bills itself as a discovery engine for research and technology, and apparently is designed to streamline the trip between asked and answered. The site taps a database that is constantly being supplemented, with a great deal of filter-ability. The intent of the service is to provide researchers with solid facts and data to support decisions and analysis.

What I like about Factbrower’s results is that it attributes research to its original source, links to the source’s homepage and the piece of content it references. The list of topics is not large in number but definitely diverse in content. There is a format filter that targets attitudes, behaviors, business models, demographics, market structure, reach and strategy. Information filters include case studies, forecasts and infographics. The Industries filter is fairly broad, while the Companies filter is pretty much focused on the biggest players. The Sources list, however, is quite large and impressive, clearly including some familiar names as well as some well-respected niche repositories. Consumer filters are broken down by typical demographics, as are the listings under the regions tab. Simply click on the topic and then filter under the foregoing lists to refine the results. Then, collect the RSS feed of those results and stay up to date as relevant news / information breaks. The idea is just great and can only get greater as they add more content and filters to the mix. The site is mobile optimized, so it is pretty easy to view what’s cooking while on the go.

Check it out and see if you can’t tailor a search to your needs – Factbrowser de-fluff’s the news and stats  for you and delivers it to your virtual doorstep.

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Tech Addiction & Information Overload

I was compelled to open and read an article in my Google Reader from Lifehacker’s Adam Dachis entitled Why Technology is So Addictive and How You Can Avoid It (link here). I know, I know. To the casual observer, I probably fall squarely within the dopamine-addled masses who reach for their smartphone or iPad whenever there is a break in the level of external, non-tech stimulation. But I have grappled with this concept over the past several months. Not so much because I fear addiction, but more because I really don’t want to spend any more time on technology than I really must to reach the end I want to achieve.

O.k., English please. What I am saying is that technology, like your average hammer or pencil, is simply a tool. A means to an end. That end differs for different users (and I really don’t mean users in the druggie sense). Technology affords a compelling precision implement, a surgical scalpel, that can lessen the weight of otherwise heavy tasks. Such as staying on top of your area of expertise. Or staying in meaningful contact with people who are important to you, whether for business or personal reasons, and sharing relevant information.

Because of technology, we can now send greater quantity of higher quality communications and information to a larger audience. In turn, we (arguably) can absorb a greater quantity of higher quality and more timely information that might help us make important decisions across the spectrum of our needs. That is why the tech explosion of late has pulled along so many mainstream users – look, Auntie M, I can now get my daily updates on Cousin Lulu without having to pick up a phone, or even write an email.

I am not going to touch Mr. Dachis’ points on tech-etiquette here. I would like to assume that Studio Readers already know how to prioritize human interaction and tech interaction. But I do wish to point out Mr. Dachis’ cause for such addiction and overload issues and suggested remedy.:

One effective way of dealing with information overload is actually organizing information. This may be an obvious one, but most of us think more about organization than actually doing it. You’re going to get organized at some point, so you might as well start now (if you haven’t, that is). Email is one of the toughest things to get under control and there are more solutions out there than you could ever really try. Google’s new Priority Inbox is a great new way to focus on the important messages in your inbox. A Chrome and Firefox extension called Boomerang lets you schedule when you send and receive emails. Communicating through speed appropriate channels rather than funneling everything through email can help, too. You can even offload distractions to an iPad, or another device you have, so you can focus on specific things on specific devices. However you organize your information, just be sure to evolve your system to fit changes in the way your information flows.

Really, so much of the handling of our technology depends on implementing efficiencies so that the tech is a helpful passenger rather than the driver of the vehicle. For example, just last night, I spent about a half hour reorganizing my iPad feed readers. I have determined from the past few months that I can cut through my feeds faster if I can read them in an uncluttered, visual format on the iPad. So, I now have two text-based and two magazine-layout-based readers on my iPad, with different feeds in each app. Why? Because I can blow right through the most important feeds on the visual readers in record time. If I have additional time, I can always go to the text-based readers to hit more detail.

The future of the web is relevancy. To me, it is far more important to be relevant than it is to be fast. Along with my post this morning about Google’s new Priority Inbox that will automatically sort your email for you, the list of applications that cater to relevancy while improving delivery speed are growing. Filters like Google Reader’s “magic” setting and apps like Feedly, my6sense, Zite and Lazyfeed are making it easer to spend less time researching and more time creating. My admonition to lawyers, professionals or, really, anyone on the Web is to get to know these filtering systems and use them to avoid overload and the addiction necessary to stay on top of the overload. At first it will require spending more time getting up to speed and implementing your chosen method. But ultimately, you might even end up with enough time to start a new hobby. Like stamp collecting. Or gardening.