There are all sorts of reasons for attorneys and everyone else to be interested in what kind of information is lurking on-line about particular individuals. People get involved in business dealings and litigation, from parties to experts, from witnesses to jurors. Potential clients are on-line creating profiles and offering information about needs to be met. And attorneys who are sensitive to modern modes of communication are on-line, promoting their brands and, hopefully, following up to determine whether their on-line marketing is making the desired impression.

Enter Identify. Based on the Google Social Graph API, Identify is a Firefox plug-in that allows you to search of profile pages and track links.  When viewing a page, just click “control + i” and get a pop-up box showing connections from all around the Web associated with the person referenced on the viewed page. Primarily designed to profile pages, it can be used as well with web-pages with the proper coding and information.

If you have Firefox, you can get the plug-in here. Check out your own profiles and see how well you represent on the Web.

Hat tip to Marshall Kirkpatrick at ReadWriteWeb.