Supersonic Social Search

Really. What’s the point of being social on the Web if you can’t figure out what the social is? Fortunately, there are third party developers more than willing to improve on the rather lame search functions built into most social venues. That is a good thing.

MakeUseOf (link) highlights some of those search engines. I have used a couple, but there are some new ones in the list that I am looking forward to trying out. You can search mutiple sites all at once with Socialmention (link). Check out their ratings for strenth, sentiment, passion and reach of a given search term.  Find other peoples’ social life with yoName (link). It serves up an impressive list of profiles in tabs for many of the most popular sites. Like graphs and checkboxes? Check out (link) – a social white pages of sorts which returns a lot of results broken down by social categories. For Google-powered social search, check out Followen (link) and Google Social Search (link). Samepoint (link) looks at social interaction from the vantage point of conversations – it will show the social conversations based on your search term topic.

There are more than a few that didn’t make MakeUseOf’s list. Some have been mentioned before in the Studio, such as 123People (link), Scoopler (link), and OneRiot (link).

No matter which engine you choose, these options can provide you with great topical, personal profile and real-time information to assist your own social web efforts. Monitor your own brand, your near and dear topics, and the brands of competitors and clients more effectively with these search tools!

Google Goes It Again

Google Inc.
Image via Wikipedia

More interesting news on the search front as Google goodies continue to trickle forth, this time in the form of what’s-coming-down-the-road-for-the-search-giant tips. I read about this on ReadWriteWeb today: Google is focusing attention on new ways to broaden and narrow search, all at the same time. When I say broaden, I am talking about enabling the translation of search queries into different languages so that all of the world’s websites and databases may be tapped. More on the translator gadget can be found here. When I say narrow, I mean tightening  search results to make them more personalized, individualized and social from your subjective perspective. What this really means is tapping into your friend’s content to focus results on sources you trust the most. More on the launching of Google Social Search here. Finally, Google is striving to make your search experience more intuitive: like a benevolent super-computer talking in soothing Hal-like tones, Google aims to be there when you open your browser, presenting you with information you didn’t even yet realize you were interested in. The beginnings of this trick are at play in the recently-announced Google mobile search product, but apparently are expected to extend much further. Telepathy, anyone? Whether it scares or excites, there is no question that Google is on a roll.

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