A Facebook How-To Biz Guide, From Facebook

Recent news reveals that Facebook interactions / shares may be more valuable than Twitter interactions / shares, at least for top news sites. Not surprising when you have a half a billion people playing around on your site. So a how-to guide to business strategy on Facebook is nothing if not timely. The publication, called Best Practice Guide: Marketing on Facebook, spans fourteen pages, and breaks the topic down by five guiding principles and seven objectives. Those familiar with the ideas that swirl around the question of how to best use social media will find the principles familiar. However, the depth of detail for fourteen pages is not bad at all. Saving the best for last, Facebook includes a list of links to helpful Facebook resources on the back page, which alone is worth a click or two.

If you have ever wanted to delve more into Facebook marketing, this guide is a great place to start – although you may not completely trust Facebook with your privacy, they might know a thing or two about how to use the site to make money.

Webinars: Not Designed To Instruct On Web-Spinning

Image representing GoToMeeting as depicted in ...
Image via CrunchBase

Image via CrunchBase

Webinars provide professionals with yet another means of communicating their expertise and offering information – the life-blood of the on-line world –  to an internet audience. LLRX has a good overview of the webinar experience penned by Wells Anderson called Marketing Yourself with Webinars. For those unfamiliar, a webinar is a hybrid concoction: one part teleconference and one part on-screen slide presentations via Powerpoint or another slidesharing service. Attendees sign up, access through a webinar conference number and can simultaneously hear the conference via phone and view the slides via the computer.

There are many good reasons for using webinars to promote your brand and business and Mr. Anderson highlights them well in the article. For me, a webinar reminds your webinar audience, as well as those who view promotion of the webinar, of your professional web presence, setting you in the role of educator and expert and offering proof of your web-savvy nature.

Anderson advises using subscription service GoToMeeting from Citrix Online for webinar hosting, promising a straight-forward and easy-to-use experience. I found their product GoToWebinar.  Creating your webinar should be no different than the process of creating a live seminar presentation.

But the key to a successful webinar is proper promotion. Use existing contacts, your blog and services like Twitter, Facebook, LinkedIn and other venues offering a broader audience for your presentation promotion.

If you are committed to marketing your practice using modern on-line methods, webinars are a great addition to your Web 2.0 strategy and branding. Use them at regular intervals to sharpen your own presentation technique and remind the Web why you are the go-to guy or gal in your particular field.

Check out a video review of GoToWebinar above for more information about webinars in general and this product in particular.

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New Law Firm Marketing Technique – 99 Cent Gas

All righty. I wish I thought of this idea myself for Advantage Advocates. Desperate times make for desperate measures … (follow link to ABA Journal story)

There’s no word on whether Kentucky personal injury attorney Kevin Renfro and the Becker Law Office, picked up any new clients. But his law firm-sponsored 99-cent gas sale at a local station in Louisville certainly garnered a lot of free publicity and a…

New Law Firm Marketing Technique: 99-Cent Gas
Tue, 01 Jul 2008 22:50:00 GMT

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