A Facebook How-To Biz Guide, From Facebook

Recent news reveals that Facebook interactions / shares may be more valuable than Twitter interactions / shares, at least for top news sites. Not surprising when you have a half a billion people playing around on your site. So a how-to guide to business strategy on Facebook is nothing if not timely. The publication, called Best Practice Guide: Marketing on Facebook, spans fourteen pages, and breaks the topic down by five guiding principles and seven objectives. Those familiar with the ideas that swirl around the question of how to best use social media will find the principles familiar. However, the depth of detail for fourteen pages is not bad at all. Saving the best for last, Facebook includes a list of links to helpful Facebook resources on the back page, which alone is worth a click or two.

If you have ever wanted to delve more into Facebook marketing, this guide is a great place to start – although you may not completely trust Facebook with your privacy, they might know a thing or two about how to use the site to make money.

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The Facebook Times

Do you like news? Do you like Facebook? You can reduce the number of web stops you need make to satisfy these cravings with two great “news” applications within the Facebook ecosystem. Why within Facebook? Because you can be more efficient if you can glance at the news and the reactions of 400 million plus Facebook members without having to actually leave the Facebook site.

The two applications are highlighted in this blog post at MakeUseOf (link here). To summarize here, they include Facebook Headline News (link here) and the aptly named News On Facebook (link here)

Although Headline News is not strictly within Facebook (it is a standalone site), it collects all of the news released by major news outlets on Facebook. This allows you to keep your Facebook news reading segregated from your “news” feed.  The news is broken out into twenty or so categories. You can click on the news outlet to go to their Facebook page or click through to see the original article.

News on Facebook is the lighter option – a page which features the headlines from the major news outlets, curated by Facebook employees.

While there are certainly more intensive ways of consuming news online, you can’t beat the ease of one-stop shopping. Using these apps while you are already perusing Facebook will give you just enough information to delve deeper if you wish.

Happy reading!

The Scoop on Facebook Sharing

In the not-too-distant past, Facebook tweaked its interface to encourage the liking and sharing of content within and without its ecosystem. Ever wondered how much sharing traffic Facebook sees and sends? Check out these stats published by Facebook, reported at Inside Facebook (link here).  

In a word, content sharing is up. Way up. Hits and views for business pages are way up as well. There are lots of numbers listed in the post, but here are some key figures pertaining to sharing and pages:

Facebook reported 1 billion items shared a week in July, 2 billion shared a week in September, then a big jump to 3.5 billion in December, and another big jump to 5 billion a week as of earlier this month.

There are now more than 3 million active Pages on Facebook, nearly double the 1.6 million it reported in December. While it didn’t previously disclose the same Pages stats, Facebook began doing so that month; compared against the latest update, they show new pattersn. Pages that Facebook defines as local businesses went from 700,000 actives to 1.5 million. In other words, local businesses comprised half of the overall increase in active Pages over the last couple of months. Facebook separately says that the average user becomes a fan of 4 pages every month, double the December average.

It appears that Facebook is rapidly positioning itself as a news source / reader in and of itself, with heavy emphasis on activity around business pages. Is this a good thing for the site originally designed to connect college students for fun and laughs? Only time will tell.