Prismatic for iPhone – My New Fav News Reader

I wrote about Prismatic’s web application here in the Studio several months ago. I am pleased to report that Prismatic has now rolled out an iPhone version of its very capable relevance-based reader – it is now my go-to app for news. Using stories from my own Twitter feed as well as content from other relevant sources, Prismatic for iPhone provides me with a continuously updated stream of material on the topics I choose.

When you set up your Prismatic app, the app will give you suggestions for interests and publishers related to your location. Select more general topics if you like – as you can imagine I am very tech-heavy in my topic choices. The results are beautifully displayed on the phone with images and a blurb in the feed, the ability to swipe right for more information and even click through links within the app with a very fast-loading, content specific browser. Swipe the other way to return to the feed. Press and hold on a news blurb or the full article to add, or share the content via email, or Twitter. The gesture-based functions, animations and smoothness of the app are topnotch.

Swipe right on the Home Screen and you can search for content, review your activity including favorites, shared and read items, tweak your Home publishers and topics, access global news and peruse a list of suggestions that improve the more you interact with the app. Click on the blue labels under the title of the news story to visit other interesting feeds. It is a work of design brilliance and performs very solidly.

I also find news on Prismatic that I don’t find on my other relevance-based readers, so kudos to their algorithm and source breadth and depth.

One of my favorite uses of the iPhone is to access news for quick reads will I am waiting somewhere. Prismatic more than fills that need and I find myself turning to it more than once daily to get caught up on what is happening right now. If you are like me, you will love Prismatic’s iPhone app.

Advertisements

Twitter Just Got A Lot More Interesting, with Prismatic

 

Even after four years of tweeting, Twitter is still an enigma to me. Mostly because I find myself constantly flooded with information from it and I am unhappy with my inability to segregate the really good stuff from the really useless stuff. I prune my follows regularly and use all sorts of apps to bring the best stuff to the top, but I still am plagued with the idea that I am missing real gems in the process. Don’t get me wrong. I am not saying Twitter isn’t useful – I definitely see it as a valid news source, particularly for real-time and breaking information. It’s just that my efficiency-first personality renders me constantly frustrated by the process of reading and rating the worth of tweets.

 

Speaking of gems, I may have found an answer, at at least, a better answer to may age-old problem of information overload in my Twitter stream. It’s called Prismatic. Prismatic is an algorithm driven application that reads through the Twitter stream, and reports back with the tweets and links that will likely be of the greatest interest to you. It’s awesome for a number of reasons. First, while you may have the coolest Twitter follows in the world, they are only human and may miss some key information. Furthermore, if you have narrowed your interest graph to a particular topic or set of topics, what are you to do when you need information outside that sphere. Prismatic doesn’t just look at your Twitter follows, it looks at the WHOLE Twitter stream (yikes!) and then promotes the best stuff on your area of interest, while still offering a series of links along your sidebar to permit you to investigate different topics and tags.

 

Prismatic’s developers bill it as a discovery engine and have leveraged their deep knowledge of machine learning and linguistic programming in building the app. So what does it look like? After answering a few questions to get your page started, you will be greeted with a clean, web-news page look, with main stories in the larger left side, and a sidebar along the right. Hover over the home icon on the right to see your “home” feed, which is built around your interests. Hover over the globe icon on the right to explore the larger universe of available topics. It appears that the Global feed is also personalized to you, but covers a broader range of material. You get suggested topics as well as suggested publishers, so you can lock in on the most interesting stuff. You can also employ the search box on the right to get right to what you are looking for.

 

Of course, you can fully interact with the articles presented to you in your feed. A typical blurb looks like the image below, and  you get infinite stories by simply scrolling down the left side of the page:

 

 

You can see the article at the link, an image and a bit of the text. Click on it to go to the original source article. See a few of the tweets that have linked the article to the right. Click the “x” if you aren’t interested and would like it removed, click the “+” if you want to favorite the story for later reading and click the comment bubble if you want to share the story elsewhere. You can share by email, Twitter or Facebook. You will also see how many people have shared the story, so you can get a sense of how popular it is. Click the eye at the top of the page to show that you have read all of the articles. See and click on the tags that brought the story to you, and click on the related stories link to see all stories Prismatic has related to the original story. This makes it easier to dig deeper into a particular bit of news.

 

I am loving this app. I found in the first few articles of my feed some great stuff that hadn’t percolated its way up to the top in Feedly or my other “smart” aggregators. I was able to quickly read and tweet it back out. Very efficient. If you are having difficulty managing the wild Twitter beast, then consider trying out Prismatic. My one complaint, lack of a mobile app, is being addressed as we speak and hopefully will be out shortly. Prismatic on the iPad would be an absolutely killer combination.

 

The service is free, but it is still in limited beta, so you will need to request an invitation at their website. It didn’t take long to get mine. Head on over, then head back here with your feedback on this great, intelligent Twitter-taming tool.