Ten Big Adds for Google + (Updated)

I have been seeing scores of posts with peoples’ opinions on what Google + needs to make it better and, for the most part, I find I disagree with them. But Martin Bryant’s post over at The Next Web  has the first list that actually notes improvements that make sense. To me, anyway. I really don’t care whether I can watch a TV program with my virtual friends on the + network.

From a lawyer’s perspective, Bryant’s suggestions would make the service a lot more business-friendly. His first, search, is a necessity. There is no way to search posts within Google +, which seems odd coming from a search giant. Why not? Wouldn’t it be great to search within Google + to find others discussing the same issues of interest to you, or sharing content you want to see? The second, improved sharing, is also needed – I struggle with sharing from the mobile applications. I am using + on both Android and iOS, and while the dedicated Android app is better, it still lacks the ability to reshare another post or get the full “link” sharing experience of the desktop. Since people seem to spend more time on their mobiles these days, improved sharing with a mobile bent would be most welcome.

Shared circles – like Groups in Friendfeed for those familiar with the concept – would be a great place for like-minded professionals to read, share AND comment on industry-related topics. And, of course, document collaboration is high on the list of most workers. Wave had it, why not +? Combine the document collaboration feature with the Hangout group video chat feature, and I think you would have a real business winner on your hands.

Instant translation and a log of your activity would also serve + well – I would like to be able to go back over the actions I have taken on + to track stuff that I liked or commented on and translation seems vital in our internationally connected world. While I am less concerned with connecting + with Twitter and Facebook, it might help initially to stave off the sense on + that it is completely unconnected to your family and friends (most of my tech friends are on + already).

It’s great that you can edit posts once you post them, but how about being able to save posts as drafts in order to prevent loss on system failures? This would make + a more effective “blogging” platform – a one-stop shop that could challenge Tumblr, as well as Facebook and Twitter.

Integrating audio and maps into + would also be a, well, plus. But if you are going to get into some of the less business-worthy adds, I have one that Bryant doesn’t mention – how about getting Google Music incorporated into +? Two great services that would DEFINITELY taste great together.

Thanks Martin for the very nice list. Google, are you listening?

UPDATED: If you use Chrome (and you should) and need translation help right away, consider using the Helper for Google+ extension created by Misha M. Kupriyanov – you can get it at http://bit.ly/gplushelper . You’re welcome.

A Full-Court Press … Release

Do your firm or your clients have a need for a press release service? Do you believe everything tastes better with some social media spice? PressDoc is a new European company specializing in press releases with a social media flair. PressDoc understands that journalism has become less corporate and more homegrown and that there is a very real need for press that plays nice with traditional social media services and sharing activity.

PressDoc promises more than the “page long PDF filled with text.” Instead, PressDoc believes that a release must be “easy to skim, very easy to share, if possible include multimedia such as images/videos, and up-to-date contextual information to the last minute. All things the traditional press release generally isn’t capable of.” Features include:

  • Optimized for sharing via social media such as Twitter and Facebook.
  • Enrich your press release with images, videos and documents.
  • Scheduled distribution; set a date and time and it will be published automatically.
  • Detailed analytics on who’s reading your release and what they are saying about it.
  • A very easy-to-use interface.
  • All your press releases in one place with PressRooms.
  • Integrate a basic version of the PressRoom into your site. 
  • Very helpful founders which will assist you with any questions you might have 😉
  • Another social aspect is PressDoc’s provision of “press rooms” – sites within their sites on which companies and promoters can house their various press releases. PressDoc advises that shared press rooms are coming soon – perfect for events wherein participants can pool their topically-related releases.

    PressDoc’s are visually appealing, load quickly and are organized to optimize social sharing and linking. Check out EmbedTweet’s press release (link here). As you can see on the site, there are tweetmeme-like and sharing buttons in a familiar upper-right location, a right side bar with the company logo, contact information, website link, company RSS and Twitter stream link. The main text includes sections titled “info”, “social media pitch” (even shorter than an elevator speech), “summary”, “details”, “relevant links”,  “quotes” (that look very much like comments on a blog post), image and video thumbnails, “about”, and “latest Twitter updates.”

    How much is all this flash? The modest sum of 10 euros per doc, which translates right now to about $12.80 U.S. dollars. Sign-up is free, with no monthly service charge.

    Pretty darn cool.