Back in the day (and I mean WAY back), most households limited their “screen” time to the traditional TV box. Around the time that Video Killed the Radio Star. Not so in the new Millenium. A recent study by Google reveals that our modern screen habits encompass a variety of screens, from smartphone, to tablet, to computer to television and daily consumption usually involves all four. And this usage is not necessarily serial – for example, most TV watchers are also using their smartphone or tablet at the same time. Multi-screen, multi-task. Interestingly, the report shows that as the screen gets larger, the amount of time spent on average on that screen is greater, with smartphones averaging 17 minutes at a time and TVs averaging 43 minutes at a time. But smartphones tend to be where activity starts, if not ends – with many users starting a task on a smartphone and then finishing it on a larger-screen device. That task can be anything from searching, to shopping, to arranging travel, to social networking to watching a video.
Companies like Google will need to take heed of these trends – in order to capture the full attention of modern screen-gazers, online services will need to further integrate their services across these properties, encouraging seamless switching from mobile app to computer to television and back again. The easier it is to manage tasks across properties, the more likely users will stay within the ecosystem. It is fascinating, to say the least. What’s going to happen when we can also access the ‘net via Google Glass or other conduits? The mind boggles.
If you are interested in the full report, check out the Scribd embed below.
Another great infographic from my friend Sarah Wenger on smartphones, mobile apps and just how integrated they have and will become in our lives. Sometimes numbers can be frightening, but Sarah makes them quite visually appealing. How many apps do you have on YOUR smartphone?
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Very interesting report from comScore, published this month, entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. If you hadn’t already figured out that mobile / tablet usage was driving the Internet, this report should fully inform of that fact. Digital omnivores is the term comScore uses to distinguish modern consumers of a vast variety of digital content across a number of different devices from traditional users who interact solely with their desktop or laptop computer. Contrary to the impression created by the title, the report discusses device usage in markets other than the U.S. Across the markets queried, web traffic from non-computer devices ranged from 5 to over 7%. Devices include mobile phones, tablets, gaming consoles and media players.
There are many interesting findings, and I encourage you to peruse the report. I found particularly interesting the fact that the iOS platform has the largest share of connected devices and smartphones in use in the U.S. and accounts for the largest share of Internet traffic in the U.S. Main uses include consuming news, communicating and engaging in real-time social networking. Mobile devices are being used to purchase goods and services, play games, listen to music, check the weather, and search the Internet.
I think the big message is for device manufacturers and content providers. The better these devices get, the more responsive and slick applications become, the more consumers will move from the traditional desktop / laptop experience to the mobile experience. Content providers will need to craft their presentation to meet the needs of many different devices and the casual, fairly constant engagement of consumers with those devices. Content will need to be fresh and easily accessible. This applies to content creation tools as well – the more familiar users become with these “unusual” interfaces, the more willing they will be to push the usage boundaries on these devices.
I regularly use desktops, laptops, Android & iOS based smartphones and tablets, and find I am very comfortable across all of these platforms. And I am by no means a digital native. It will be interesting to see how devices change to meet the changing usage patterns and user needs, particularly as the younger generation adapts and innovates. Digital omnivores? There is no question about it.
Like a good Shepard, your iPhone can now tend your flock of cases and ensure their safety! LexisNexis announced Thursday its new iPhone application devoted to this higher purpose. The app itself is free, but don’t be silly – you must have a valid Lexis account and password to use it. So it “ain’t” really free. You also need the iPhone 3.1 firmware.
Per the release, the app, “Get Cases and Shepardize” allows users to:
- Find and review a case instantly by reading the Case Brief – an overview of the issues, rules, and reasoning (written by LexisNexis experts) just by entering its citation.
- Get an at-a-glance indication of how closely they need to evaluate the case with Shepard’s Signal™ Indicators.
- Get an overview of a case’s legal treatment up front by viewing the Shepard’s Summary, right at the top of your Shepard’s reports.
Reading the comments on the release clarifies the “cost” issue, but Lexis suggests that they may consider linking to the free LexisONE, which would be a welcome update in my opinion. Nifty idea that needs a little shine.
Oh yes I most certainly do grapple with typing on the iPhone. So here is another option for improving the experience: TextExpander Touch allows you to save sections of text in a notes-like document for quick, repetitive insertion into email or other docs. While the lack of an autocorrect function makes it difficult to use as a drafting device, it works well as a macro-like tool for inserting addresses or frequently used passages, such as confidentiality clauses or other similar standard boilerplate, with a few keystrokes. It also interfaces with some iPhone twitter apps.
Check out the full review and screenshots at Art of the iPhone.