Supply and demand | Advocate's Studio

How frequently do you use Google’s Advance Search function to ensure that you are getting the most recent information on a subject? I’ll answer that – pretty much every time I do a Google Search. And every time that I do a search that way, I curse the fact that I have to perform three extra clicks to make sure I am getting the latest and greatest information, particularly on ever-changing subjects, like technology.

In true Web 2.0 style, when there is a need, there will shortly be an answer. Check out NowRelevant (link here) – a search engine designed for advertisers that leverages The Internet Time Machine to ensure that all results date back no further than 14 days from the date of query.

The Internet Time Machine software is a set of cloud computers linked to monitor supply and demand curves in search engines and online communities. The impetus behind the idea is finding new ideas and products that people are talking about and looking for, but unable to locate. For the casual user or researcher, this means very fresh discussions on your topic of choice.

NowRelevant was introduced in beta form in early May, 2010. It must be onto something, because shortly thereafter, Google introduce time filters in its sidebar, which are only accessible after your enter your search result. Tsk, tsk, still adding that extra step, Google.

Apparently, the quality of results is improved as well. The results filter out spam, SEO dummy sites and other forms of clutter. Per founder Curt Dalton:

“Another definite advantage we have over Google is that we have 0.0% junk sites in our organic results, end of story…. Nowhere on any other search engine are there as fresh and relevant results from blogs, mailing lists, and newsgroups as what we have. We cover millions of sources and have over 67,000 PR6+ blogs that we index daily.”

Check it out – you will definitely see a difference when you search your terms in Google and compare them to your results in NowRelevant. At the very least, NowRelevant should serve as an effective redundant search to ensure that you are getting the best, most recent information on your inquiries. Check out Mr. Dalton’s explanation and pitch below: