You spend time on the Web. Whether for business or pleasure, you probably want to appear in a positive light, rather than a negative one. Or maybe you just want to appear. There are ways to improve your Web presence and, particularly if you are promoting your business or profession, you want that Web presence to jump out of the screen and shake your audience’s collective hands.

I have mentioned BrandYourself here in the Studio before. They have crafted this handy infographic that outlines some of the ways you can improve your Web presence. Of course, there is the obligatory self-reference to their own Web-reputation service. Self-promotion aside, there are some nuggets to be gleaned from the chart, including ranking the best sites for visibility – LinkedIn, Twitter, Facebook, and nameplate / visual biz site Zerply in that order. For videos, you are better off with Vimeo than YouTube. For your personal blog, pick WordPress – no brainer there. WordPress does a lot to promote its own pages. If you care enough to put the effort in, then it is worth focusing on the best locales for your Web efforts.