Lifehacker tipped me off to this great service for web-based online meetings and webinars – MeetingBurner. This great tool offers a whole lot of functionality for free, and even more with some cash. Create an account in minutes, and host your first video conference a minute or two later. MeetingBurner does its thing without downloads – because it is web-based, set up is quite fast and costs are contained. So, what do you get for free? An online meeting for up to 15 people, email tech support, instant screen sharing, Mac & PC compatibility, audio conferencing via telephone, computer or Skype, support for mobile attendees, meeting scheduling functions, streaming host video, the ability to instantly change presenters, in-meeting chat, a customizable meeting registration page, and, automated email reminders. Geesh. What don’t you get? Well, if you pay a bit more for Pro at $39.95 a month, you can have up to 50 attendees, phone and email tech support, meeting recording and recorded meeting sharing. Premier at $99.95 a month gets you 1,000 or more atetndees, meeting analytics, SMS reminders, “AutoPilot” meetings (pre-recorded meetings that play as if live), and paywall PayPal integration. For all levels, the interface is beautiful and easy to understand. Mobile users can download the iPhone app to join meetings on the go. That should put a dent in some of the high priced video conferencing competitors.
And it’s available today! Go on, get to your meeting.
Do you struggle with complex document formatting in Word 2007? Legal Services NTAP is advertising a webinar called Conquering Complex Documents in Word 2007. Fee is $40 and the 45 minute webinar is scheduled for February 17, 2010. Two sessions offered to accommodate time zone differences. Learn about headers, footers, section, and page breaks. I can tell you that it took me a whole lot longer than 45 minutes to figure these out on my own!
Webinars provide professionals with yet another means of communicating their expertise and offering information – the life-blood of the on-line world – to an internet audience. LLRX has a good overview of the webinar experience penned by Wells Anderson called Marketing Yourself with Webinars. For those unfamiliar, a webinar is a hybrid concoction: one part teleconference and one part on-screen slide presentations via Powerpoint or another slidesharing service. Attendees sign up, access through a webinar conference number and can simultaneously hear the conference via phone and view the slides via the computer.
There are many good reasons for using webinars to promote your brand and business and Mr. Anderson highlights them well in the article. For me, a webinar reminds your webinar audience, as well as those who view promotion of the webinar, of your professional web presence, setting you in the role of educator and expert and offering proof of your web-savvy nature.
Anderson advises using subscription service GoToMeeting from Citrix Online for webinar hosting, promising a straight-forward and easy-to-use experience. I found their product GoToWebinar. Creating your webinar should be no different than the process of creating a live seminar presentation.
But the key to a successful webinar is proper promotion. Use existing contacts, your blog and services like Twitter, Facebook, LinkedIn and other venues offering a broader audience for your presentation promotion.
If you are committed to marketing your practice using modern on-line methods, webinars are a great addition to your Web 2.0 strategy and branding. Use them at regular intervals to sharpen your own presentation technique and remind the Web why you are the go-to guy or gal in your particular field.
Check out a video review of GoToWebinar above for more information about webinars in general and this product in particular.