I am spoiled and I know it. I have the Apple App Store, which is fairly well organized, well laid out and searchable. I know, I know. you are saying that they have some growing to do. But, have you ever tried searching the Android Marketplace for an app? You can’t. Have you spent any time in Blackberry’s App World. I don’t recommend you do it. I would rather spend a day in Walmart.
There is an answer to your mobile app procurement woes. And, while I should probably post this in Mobile App Of The Day, I thought it might be a decent piece of information for Studio readers as well. Enter GetJar (link here).
GetJar is the world’s second largest app store with over 1 billion downloads to date, second only to the Apple App Store. Unlike Apple, GetJar has adopted an open market approach. As a result, GetJar deliver applications for feature phones and smartphones across all major platforms, including Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 75,000 mobile applications to consumers in more than 200 countries.
The home screen is nicely laid out:
Of course there is search. Thank you very much. And there is a very understandable breakdown of apps by categories that make sense. There are featured apps, recommended apps, and ad sponsored apps. If you enter the type of phone or device (iPad included), it will filter the apps automatically to only show those that work on your equipment. You download direct to phone by navigating to the mobile site, hitting quick download and entering a code. Or you can download direct to your computer and sync.
While it may not present a significantly greater experience than the Apple App Store, it is a MUCH better experience than the Android Marketplace and Blackberry App World. Plus, it collects apps for lots of other phones and different OS.
Check out GetJar and browse some of the offerings. You might find some handy tools you didn’t even know existed!
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The more you learn about independent app stores like GetJar, the harder it is too understand why Apple's App Store receives all the media attention. While Apple's – for obvious reasons – restricts the target market to Apple handsets (i.e. about 2-3 percent of mobile handsets), GetJar features downloads for all sorts of feature phones – the majority of handsets – and smartphones. All the top performing apps work on multiple types of handsets.GetJar is also mobile-Web friendly – some of the most popular downloads are not native apps, but mobile Website launchers i.e. short-cuts direct to Facebook (74 million downloads) mobile sites.There's an interesting interview with GetJar here: http://mobithinking.com/getjar