Scratching both the itch of discovery and creation, Scoop.it is an invite-only service that offers a slick, powerful tool focused on content. Within the rich interface, users can set up topic-based pages to fill with relevant content. Or, users can explore the pages created by other users. Or both.

Scoop.it makes the curation part VERY easy for you – along with the standard bookmarklet that will allow you to pull from all over the Web, you will also get a stream of recommended content from around the Web for each page you maintain right on the site. Recommendations are based on your own search terms and can be tweaked by source or term. With one click, that content is packaged into a nice little “box” showing the title with link to original article, image and a quote that sums up the article, enticing the reader in for further discovery. When you have curated enough content, your page starts to look like one of those magazine-themed apps like Flipboard or Pulse. Scoop.it also shows you stats for your page, so you can see how people are interacting with your content.

Of course, there are cool social features. In addition to the usual sharing options to other social sites, Scoop.it lets you follow other pages of interest, comment on material and even suggest material to topic curators. Check out the embed of my page on Pro Tech:

Scoop.it’s team likens itself to Tumblr without the blogging and Paper.li with more manual control over the content. Scoop.it isn’t stingy either: they are fine with you taking your Scoop.it page and embedding it elsewhere, anywhere – such as a Facebook page, WordPress blog or LinkedIn, with widgets and embeds. The Slideshare below talks about this new feature in greater detail.

Scoop.it is a total package for content curation, meeting many needs – particularly of those passionate or knowledgeable, but without the time to devote to a blog to impart that information to the public. Look like a content pro with Scoop.it.